Overview
Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day. We are building a category-defining company at the intersection of food, operations, and technology. As we scale, lead generation becomes a critical growth lever - and we are looking for someone to take full ownership of it.
We are hiring a Senior Performance Marketing Manager (B2B Lead Generation) to build and scale a high-performing, automated demand generation engine . You will not just manage campaigns. You will design systems that generate pipeline predictably and efficiently , using automation, data, and AI.
You will report directly to the Head of Revenue & Growth and work closely with leadership on one of the most critical questions for the company:
How do we generate high-quality B2B leads at scale, efficiently?
This role is designed for someone who combines performance marketing expertise, strong analytical thinking, and a deep automation mindset.
Your mission
Your mission is to build and scale Bella & Bona’s B2B lead generation engine.
You will own the full funnel from traffic → lead → qualified opportunity , with a strong focus on measurable outcomes.
1. Paid acquisition & channel management
Own and scale performance across channels such as:
- Google Ads (Search, Display)
- LinkedIn Ads
- Other B2B acquisition platforms
You are responsible for:
- Campaign structure and optimization
- Budget allocation and ROI
- Continuous experimentation and iteration
2. Automation & AI-driven growth systems
A core part of the role is building automated systems that improve performance and efficiency.
Examples:
- Automating campaign creation and optimization
- Building lead scraping and enrichment workflows
- Connecting tools across the marketing and sales stack
- Using AI to generate, test, and optimize creatives and copy
You should be comfortable using tools such as:
- Claude
- n8n
- HubSpot
We expect you to think in systems, not manual execution.
3. Funnel optimization
You will continuously improve conversion rates across the funnel:
- Ad → landing page
- Landing page → lead
- Lead → qualified opportunity
This includes:
- Landing page optimization
- Messaging and positioning
- Lead quality improvement
4. Data & performance analysis
You will define and track key metrics such as:
- Cost per lead (CPL)
- Cost per qualified opportunity
- Conversion rates across the funnel
- Channel performance
You will use data to:
- Identify bottlenecks
- Prioritize experiments
- Allocate budget effectively
Your profile
We are looking for someone who operates at a high level of intensity and ownership.
You likely bring:
- Strong experience in B2B performance marketing
- Proven track record managing Google Ads and LinkedIn Ads
- Deep understanding of lead generation funnels
- Strong analytical and structured thinking
- High ownership and execution focus
You are extremely strong with automation and AI
- You use AI tools like Claude daily
- You are comfortable building workflows with Clay / n8n / Zapier / similar tools
- You constantly look for ways to eliminate manual work
You are the type of person who:
- Builds systems instead of doing repetitive tasks
- Tests fast and learns fast
- Thinks in experiments and iteration cycles
- Is obsessed with performance and efficiency
Experience in high-growth startups, agencies, or performance-driven environments is a strong plus.
Why us?
- Full ownership of a core growth function
- Direct impact on company revenue
- Opportunity to build a scalable lead generation engine from scratch
- Work at the intersection of marketing, data, and technology
- High autonomy and responsibility
- Fast-paced, ambitious environment
Bella & Bona's Team Culture
- Mission-driven and long-term oriented – we focus on building a sustainable company with real impact
- Strong sense of ownership – we take responsibility and act like founders
- Open and proactive communication – clarity, honesty, and solutions matter
- High execution standards – we move fast and care deeply about results
- Continuous learning mindset – we constantly improve how we work
- Customer-centric approach – everything starts with delivering great experiences
