Content Marketing Manager

Overview

At Bella & Bona, we make workplace meals something to look forward to. We help companies provide their teams with fresh, high-quality food that supports both productivity and well-being. Unlike traditional catering services, we prepare our own meals in our kitchens and deliver them directly to employees, ensuring top quality at every step. Our intuitive app makes ordering seamless, giving employees the flexibility to choose meals they love with just a few taps. With our B2B2C model, companies can offer great food effortlessly, creating a healthier, happier workplace.
Backed by top investors, we’re growing fast and expanding across Germany.
If you love telling stories that connect people with great food and meaningful experiences, we’d love to have you on board

Your mission

As Content Manager, you will be responsible for developing and executing our content strategy across multiple channels, with a focus on driving B2B growth in Munich and Berlin. The ideal candidate combines creative storytelling with data-driven decision-making to create compelling content that resonates with our target audience of office managers, HR professionals, and workplace experience managers.
You will mainly be focusing on:

• Own the end-to-end content strategy for both our B2B and B2C segments across Munich and Berlin
• Create and optimize high-converting landing pages, email campaigns, and marketing materials
• Develop and manage the content calendar for all marketing channels
• Design and implement lead nurturing workflows in HubSpot
• Create compelling event marketing materials and campaign assets
• Collaborate with sales teams to develop effective sales enablement content
• Manage our bilingual content strategy (German and English)
• Track and report on content performance metrics
• Optimize content based on data insights and market feedback
• Create and maintain brand consistency across all channels

Your profile

• 3+ years of experience in B2B content marketing, preferably in SaaS, tech or business services
• Proven track record of creating high-converting content for the German market
• Native German speaker with excellent English writing skills
• Strong experience with HubSpot or similar marketing automation platforms
• Data-driven mindset with experience in content performance analysis
• Understanding of SEO best practices and content optimization
• Experience in creating and managing email marketing campaigns
• Strong project management and organizational skills
• Experience with landing page optimization and A/B testing
• Ability to work independently while collaborating effectively with cross-functional teams

Technical skills

• HubSpot Marketing Hub expertise
• SEO and content optimization tools
• Email marketing platforms
• Analytics tools (Google Analytics, HubSpot Analytics)
• Basic HTML and CSS knowledge
• Experience with design tools (Canva, Figma, or similar)

Why us?

• Opportunity to join one of the most promising Food-Tech companies in Europe
• Get exposure to a fast-growing start-up environment
• Daily lunch allowance with delicious and healthy food
• Join a fun and dynamic work environment
• Full responsibility from day 1 and frequent communication and collaboration with all departments of the company
• Competitive salary and benefits package
• Growth opportunities in a rapidly expanding company

Bella & Bona\’s Team Culture

• Result-oriented, Mission-Driven, and focused on the long term: we iterate fast in the short term, we are collectively focused on turning B&B into a Unicorn
• Being a strong team player: we win as one global team and support each other in every case
• Positive, proactive, can-do, and \“no-bullshit\“ attitude
• High level of energy and reliability to deliver in a fast-paced environment – this is not a slow 9/5 corporate environment. We focus on building an exceptional culture while remaining a very high-performance company
• Willingness to learn, adapt, grow, and rolling up your sleeves: a continuous improvement mindset. We do in a month what other companies do in a year
• Strong customer-centricity: our mission is to leverage technology to delight office workers with healthy, delicious, and convenient meals

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