Cluster Sales Manager

We are looking for an experienced and commercially driven Cluster Sales Manager – West to strengthen our sales presence across the Western Germany market, with a primary focus on Düsseldorf and Cologne.

In this role, you will be responsible for driving revenue growth and business development across a portfolio of hotels, building strong relationships with key corporate and business partners, and identifying new opportunities to increase market share and profitability. You will work closely with hotel leadership, revenue management, marketing, and central sales teams to develop and execute effective commercial strategies.

The ideal candidate has a strong understanding of the German hospitality market, an established network of corporate and MICE clients, and a proven track record in hotel sales and business development.

Key Responsibilities

1 - Sales & Business Development

• Develop and execute the cluster sales strategy for the Düsseldorf and Cologne markets in line with overall commercial objectives.
• Drive revenue growth across the assigned hotel portfolio by identifying and converting new business opportunities.
• Proactively acquire new corporate, MICE, group, leisure, and other relevant business accounts.
• Develop and maintain strong relationships with key decision-makers, corporate clients, travel management companies, agencies, and local businesses.
• Conduct regular sales calls, client meetings, property visits, presentations, and networking activities.
• Identify opportunities to increase market share and strengthen the hotels' competitive positioning.

2 - Account Management

• Manage and grow a portfolio of key local and national accounts.
• Develop long-term strategic partnerships with high-value clients and business partners.
• Conduct regular account reviews and identify opportunities for additional business and revenue.
• Negotiate commercial agreements, contracts, and rates in line with the company's pricing and commercial strategy.
• Ensure high levels of client satisfaction and retention.

3 - MICE & Group Business

• Identify and develop new opportunities within the MICE, corporate events, meetings, and group segments.
• Build relationships with event planners, conference organizers, agencies, and corporate travel partners.
• Support the hotels in securing group and event business that contributes to overall revenue and occupancy targets.
• Monitor market trends, competitor activities, customer requirements, and local business developments.
• Identify new market segments and business opportunities across Düsseldorf, Cologne, and the wider Western Germany region.
• Provide regular market feedback and sales insights to hotel and commercial leadership.
• Support the development of pricing, promotional, and account strategies based on market intelligence.

5 - Cross-Functional Collaboration

• Work closely with General Managers, Hotel Sales Teams, Revenue Management, Marketing, Reservations, and Operations to ensure alignment of commercial activities.
• Collaborate with the central sales team to maximize national and international account opportunities.
• Ensure effective communication of client requirements and commercial opportunities across the assigned hotels.

6 - Reporting & Performance Management

• Achieve agreed revenue, room-night, ADR, occupancy, and business development targets.
• Maintain accurate sales activity and pipeline records in the CRM system.
• Prepare regular sales forecasts, performance reports, and updates for senior management.
• Track KPIs and take corrective actions where required to achieve business objectives

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Key Performance Indicators (KPIs)

• Revenue and room-night production
• New corporate accounts acquired
• Growth in key account revenue
• MICE and group business generated
• Client retention and repeat business
• Pipeline value and sales activity
• Market share growth
• Achievement of individual and cluster sales targets

Requirements

• Bachelor's degree in Hospitality Management, Business Administration, Sales, Marketing, or a related field.
• 5–8+ years of relevant experience in hotel sales, business development, or commercial roles, preferably within the German hospitality market.
• Strong knowledge of the Düsseldorf and Cologne corporate and MICE markets.
• Established network of corporate clients, travel agencies, TMCs, event agencies, and local businesses is highly desirable.
• Proven track record of achieving sales and revenue targets.
• Strong negotiation, presentation, and relationship-building skills.
• Excellent communication and interpersonal skills.
• Fluency in German and English is preferred.
• Willingness to travel within the assigned region and visit clients and hotel properties regularly.
• Strong commercial mindset with the ability to work independently and collaboratively.

What We Offer

• An exciting opportunity to manage sales activities across a key German market.
• A dynamic and international working environment.
• Opportunity to work with multiple hotel properties and diverse customer segments.
• Competitive compensation package with performance-based incentives.
• Opportunities for professional growth and career development.