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- Aufgaben: Lead CRM strategies and manage campaigns to enhance customer engagement.
- Arbeitgeber: Join Berlin Brands Group, a top digital company with over 700 employees globally.
- Mitarbeitervorteile: Enjoy flexible work options, discounts, and wellness programs in a dog-friendly office.
- Warum dieser Job: Be part of a dynamic team shaping the future of e-commerce with innovative strategies.
- Gewünschte Qualifikationen: Experience in CRM leadership and proficiency in tools like Emarsys and Bloomreach required.
- Andere Informationen: Work from abroad up to 28 days a year and receive continuous development support.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
Berlin Brands Group (BBG) has been designing, producing, and selling products in the areas of kitchen appliances, garden & living, sports and consumer electronics since 2005 and is now one of Europe’s largest digital companies including over 700 employees around the globe. We love brands and products!
The CRM Lead, who reports directly to our CMO, leads an internal CRM manager as well as an external CRM agency and ensures that data collection on customer insights related to CRM programs follows best practices for the company.
What you will do:
- Drive data-driven decision-making, formulate CRM strategies, and develop the CRM roadmap
- Collaborate with cross-functional teams, including ProTech, and the vendor for seamless CRM program support
- Lead an internal CRM manager and external agency as well as the formulation of CRM strategies, programs and campaigns and ensure that they stay aligned with the business’s overall objectives
- Manage CRM budget allocations and develop, review, and implement the annual CRM roadmap with revenue projections
- Monitor and evaluate CRM campaigns, measure ROI, and conduct consumer experience research, consumer segmentation, and consumer roadmap analyses for continuous improvement
- Identify emerging opportunities for competitive advantage in consumer acquisition and retention strategies in our markets
What we are looking for:
- Several years of CRM lead experience focusing on CRM strategies and implementation
- Proficiency in CRM tools (Emarsys, Bloomreach, Braze, etc.) and analytical systems
- Extensive background in direct and digital marketing within a similar industry (B2C E-Commerce)
- Strong expertise in customer acquisition, re-engagement, and retention strategies
- Effective communication skills and a clear understanding of CRM campaign lifecycles
- Interest and ability to derive insights from data analyses for ongoing process improvement
- Basic knowledge of databases and associated reporting tools
- Fluency in English, German is a plus
What we offer:
- Flexible and hybrid working model with up to 2 home office days per week
- Dog friendly and modern office in the heart of Berlin (Spittelmarkt)
- Ability to work up to 28 days per year from abroad
- Public transport ticket grant, 30% discount on our products and 40% employer’s contribution to the company pension plan
- Active promotion of your development, e.g. through continuous performance feedback, language courses, further training and mental health coaching by the Fürstenberg Institute
- Daily fresh fruits and vegetables as well as drinks and various health offers e.g. physiotherapy, yoga and back training courses
- Support by a team of highly skilled and dedicated colleagues who celebrate successes together at numerous company events
Who we are:
BBG creates, builds and scales consumer brands globally. Within the last 17 years we have created and built own e-commerce brands including our largest and best-known brands Klarstein, auna and blumfeldt. Our passion for good products is reflected by over 5000 items we bring to our customers in 27 countries via the D2C (Direct-to-Consumer) model. Our headquarter is in Berlin, however our employees work in a total of 6 locations around the globe – in Europa, USA, and Asia.
We plan to grow even further and reinvest in world-class logistics and fulfilment, innovative digital marketing, e-commerce, marketplace development and other sales channels. To fuel this growth, we are looking for talented and highly motivated colleagues like you to join us in shaping the DNA of BBG.
JOIN THE GANG!
Become a member of one of Europe’s leading ecommerce companies and fill out the online application below. Laura (Lead Talent Acquisition) is looking forward to your application!
Berlin Brands Group
Wallstr. 16
10179 Berlin
#J-18808-Ljbffr
Lead CRM (f/m/x) Arbeitgeber: Berlin Brands Group
Kontaktperson:
Berlin Brands Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Lead CRM (f/m/x)
✨Tip Number 1
Familiarize yourself with the specific CRM tools mentioned in the job description, like Emarsys and Bloomreach. Having hands-on experience or certifications in these platforms can set you apart from other candidates.
✨Tip Number 2
Showcase your ability to drive data-driven decision-making by preparing examples of past projects where you successfully implemented CRM strategies. Be ready to discuss how you measured ROI and improved consumer experiences.
✨Tip Number 3
Highlight your experience in leading teams and collaborating with cross-functional departments. Prepare to discuss how you managed internal and external resources to achieve CRM goals effectively.
✨Tip Number 4
Stay updated on the latest trends in B2C e-commerce and CRM strategies. Being knowledgeable about emerging opportunities for consumer acquisition and retention will demonstrate your proactive approach and passion for the industry.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Lead CRM (f/m/x)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRM Lead position. Understand the key responsibilities and required skills, such as experience with CRM tools and data-driven decision-making.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM strategies, digital marketing, and customer acquisition. Use specific examples that demonstrate your expertise in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of the company's goals. Mention how your previous experiences align with the responsibilities outlined in the job description.
Highlight Data-Driven Achievements: In both your CV and cover letter, emphasize any achievements related to data analysis and CRM campaign success. Use metrics to quantify your impact, such as increased customer retention rates or improved ROI on campaigns.
Wie du dich auf ein Vorstellungsgespräch bei Berlin Brands Group vorbereitest
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with CRM strategies and tools. Highlight specific examples of how you've successfully implemented CRM programs and the impact they had on customer acquisition and retention.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes data-driven decision-making, come equipped with examples of how you've used data analytics to inform your CRM strategies. Discuss any tools you are proficient in, like Emarsys or Bloomreach, and how you've leveraged them for insights.
✨Collaborative Mindset
The position requires collaboration with cross-functional teams. Be ready to share experiences where you've worked with different departments or external agencies to achieve common goals. Emphasize your communication skills and ability to align strategies with overall business objectives.
✨Prepare for ROI Discussions
Understand how to measure the success of CRM campaigns. Be prepared to discuss how you've monitored and evaluated past campaigns, including metrics you used to measure ROI and any adjustments you made based on consumer feedback.
