Berliner Bags is a young fashion brand founded in Berlin in 2016. We design premium leather bags and accessories with a focus on quality, timeless design, and sustainability.
We believe in slow fashion —creating products that are made to last rather than follow short-lived trends. Our philosophy is simple: #BuyLessButBetter . By putting craftsmanship, customer satisfaction, and responsible growth first, we aim to build a brand that customers love for years.
As we continue to grow internationally, we're looking for a Senior Performance Marketing Manager to take ownership of our paid acquisition strategy across multiple digital channels.
Company Culture
At Berliner Bags, collaboration comes first. We value initiative, open communication, and the free exchange of ideas. Everyone has the opportunity to contribute, test new approaches, and make a real impact.
We're a small, ambitious team that enjoys building things together in a relaxed and supportive work environment.
If you're looking for a role where your work directly influences company growth, we'd love to meet you.
Your Responsibilities
- Develop, execute, and continuously optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, Pinterest Ads, and other relevant channels.
- Own customer acquisition strategy with a strong focus on profitable growth, ROAS, CAC, and lifetime value.
- Manage campaign budgets and allocate spend across channels to maximize performance.
- Launch and optimize prospecting, retargeting, shopping, video, and catalog campaigns.
- Analyze campaign performance, identify growth opportunities, and implement data-driven improvements.
- Work closely with our creative team to develop high-converting ad creatives, videos, and landing page concepts.
- Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures.
- Monitor attribution, conversion tracking, and analytics using GA4, Meta Pixel, Google Tag Manager, and similar tools.
- Stay up to date with platform updates, new advertising formats, and industry best practices.
- Prepare regular performance reports and present actionable insights to the management team.
Your Profile
- 3+ years of experience managing performance marketing campaigns across Meta Ads and Google Ads (TikTok and Pinterest experience is a strong plus).
- Proven track record of scaling profitable e-commerce campaigns.
- Strong understanding of digital marketing metrics including ROAS, CAC, CPA, CTR, CPC, CVR, and attribution.
- Experience working with Shopify or other e-commerce businesses is highly desirable.
- Hands‑on experience with Google Analytics (GA4), Google Tag Manager, Meta Business Manager, and conversion tracking.
- Analytical mindset with strong Excel/Google Sheets skills.
- Creative thinking combined with a data-driven approach to optimization.
- Highly organized, proactive, and able to manage multiple projects independently.
- Fluent English is required. German is a plus.
Nice to Have
- Experience working with fashion, lifestyle, or DTC brands.
- Experience with influencer or creator collaborations.
- Familiarity with Klaviyo, email marketing, or CRM.
- Experience with Amazon Advertising is a plus, but not required.
- Experience producing or briefing UGC and short‑form video creatives.
Why Berliner Bags?
- Competitive salary with long‑term growth opportunities.
- A key role with real ownership and the freedom to shape our performance marketing strategy.
- Work directly with the founders and see the impact of your ideas.
- Be part of a growing international e‑commerce brand.
- Team lunches and regular team events.
- Relaxed, collaborative, and informal work atmosphere.
- Modern office in the heart of Berlin‑Kreuzberg.
- Opportunity to build and scale marketing channels with meaningful budgets.
- Work with products you can genuinely be proud of.
Job Type: Full‑time
