Social Media & Content Marketing Specialist (m/w/d)

BESTSECRET is the leading European online destination for premium and luxury off-price fashion.

The Group offers its members in 28 countries across Europe a superior brand portfolio complemented by a high-end shopping experience.

At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection.

The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset.

BESTSECRET has a strong track record of profitable growth over many years.

It generated revenues of EUR 1,533.7 million in 2025 and employs around 2,200 people from over 90 nations.

The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.

BESTSECRET is looking for a

Social Media & Content Marketing Specialist to join our Brand Department on a permanent basis.

You will be responsible for creating and executing first-class social media and editorial content while collaborating closely with the wider Marketing team and key stakeholders.

Additionally, you must be willing to work in a fast-paced international environment, and you will report directly to the Senior Lead of Social Media & Content Marketing.

Responsibilities

• Own and execute BESTSECRET’s social media strategy across Instagram (lead channel), Facebook, and Tik Tok, including campaign planning, publishing, and performance optimisation.
• Grow brand awareness, engagement, and international audiences through data-driven content, community management, and KPI-focused reporting.
• Create and manage premium social media content, leveraging trends and insights to develop engaging concepts, copy, stories, and editorial campaigns.
• Guide influencer marketing activities from briefing and campaign execution through performance analysis and optimisation.
• Partner with Performance Marketing, agencies, and cross-functional teams to amplify high performing content, deliver integrated campaigns, and support key brand initiatives.
• Must-Haves
• Bachelor’s degree in Marketing, Advertising, or a related field.
• 5+ years of social media, content, or digital marketing experience, ideally within fashion, lifestyle, e-commerce, or premium consumer brands.
• Proven expertise in social media ownership, influencer marketing, and paid social/performance marketing across Instagram, Facebook, and Tik Tok.
• Strong understanding of content performance, analytics, social listening, and reporting tools (e. g., Power BI); experience with Emplifi is a plus.
• Excellent English communication and copywriting skills, with a collaborative mindset; German or additional European languages are a plus.
• We Offer
• Opportunity to work on a creative and international team.
• Responsibility to own a project and work together on a team of marketing lovers.
• A very driven team culture, always open to new challenges and improvements.
• The ability to create inspiring content reaching thousands of people.
• A competitive salary.
• Employee benefits in terms of shopping discounts.
• Permanent employment with long-term growth and development opportunities.

At BESTSECRET, diversity isn't just a trend – it's our professional philosophy.

We are dedicated to cultivating an inclusive workplace where everyone's unique talents and backgrounds are celebrated.

Applicants from all backgrounds, experiences and perspectives are welcome to join us in our mission towards a more vibrant and inclusive future.

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