Head of Marketing (m/w/d) - Germany

Stellenbeschreibung

The Head of Marketing will have full responsibility for all aspects of marketing, including leadership of the team.

• Preparation and delivery of product launches in collaboration with local and international partners, as required.
• Full market analyses of the German market in the various branches (tender, pharmacy, physician) and support of business development activities
• Development and implementation of robust marketing plans, supported by appropriate financial analysis and planning
• Overall brand management for the German market in line with European and global teams
• Managing the marketing budget, including marketing material and product sampling
• Marketing strategy development and implementation for Germany for existing and future products to maximize commercial efforts, in line with corporate teams
• Introducing and driving the digital (ecommerce, omnichannel) marketing strategy and implementation
• Be a hands‑on driver of the German business and launch team.
• Development of a strong national network and contacts to relevant interest groups, including participation at trade shows and conferences as appropriate
• Securing and promoting cross‑functional cooperations in Germany and across the global organisation.
• Qualifikationen

The Head of Marketing will be a knowledgeable and experienced pharmaceutical marketing / branding professional with a track record of successfully promoting RX and OTC products, generic and innovative in the German market.

The person will ideally have a broad background covering different functions (sales, marketing, BD) and different organisations (generics, OTC, Rx).

They will also have an innovative and modern approach as well as up to date experience with digital marketing and ecommerce.

The Head of Marketing will be a strong leader and strategic thinker, with a proven track record of managing and leading a team, as well as participating in high level strategic planning and implementation.

• Advanced education in a relevant discipline
• At least 10 years' experience in the pharmaceutical industry in Germany, with at least some of that experience in generics
• A detailed knowledge and understanding of the German pharma market and payer system
• A career development path encompassing several functions, including sales, marketing, business development etc.
• Extensive launch preparation and management experience
• Proven track record of growing a business by using modern marketing tools
• Very good understanding of and experience with digital marketing, particularly with ecommerce, omnichannel and customer relationship management systems
• Hands‑on experience with market intelligence, including account planning, mapping, prioritisation, budgeting etc.
• Excellent strategic capability to see the bigger picture, plan for future growth and convert strategic initiatives into tactical plans
• Direct responsibility managing a marketing team
• Collaborative, open, positive, and communicative management style with excellent interpersonal skills and an extrovert personality
• Excellent people management skills, especially coaching and mentoring
• Strong influencing skills and the ability to work with different audience levels and different stakeholders
• Goal‑oriented approach, using targets and setting goals to stay motivated in their work
• Highly organised leadership capabilities with an excellent high‑level view and strategic mindset and the ability to make timely decisions using relevant data
• Visionary, innovative and creative thinking with an entrepreneurial approach
• An agile, flexible and pragmatic style with the ability to adapt quickly to changing circumstances
• A resilient, down to earth and hands‑on approach, with energy, patience, conviction and the ability to see things through in an ambiguous environment
• Strong cultural sensitivity and an international mindset
• Potential to take on additional responsibilities and grow into senior leadership roles
• Fluency in German and English
• Zusätzliche Informationen
• Varied tasks within an internationally successful group
• A strong sense of collegial cooperation, embedded in an appreciative and employee‑oriented corporate culture and a management style based on trust
• An attractive salary and comprehensive benefits, including a company pension scheme, company parties, petrol vouchers, ice cream in the summer, barbecues, free drinks, etc.
• Flexible working hours with a time account and home office options
• Comprehensive mental health coaching for the whole family from an external and neutral provider
• Development and training opportunities
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