Content Manager (m/w/d)

About this opportunity

About the Role

As a Content Manager, you will be responsible for creating, optimizing, and maintaining digital content across our company and partner platforms. Your mission is to increase visibility, user-friendliness, and conversion rates of our online offerings, directly contributing to the business success of betterbusiness.

What You Will Do

• Create and maintain landing pages and product categories in our internal CMS (AMUN)
• Conduct content analyses and derive improvement measures
• Prepare and implement experiments (e.g. A/B tests with Optimizely)
• Create simple graphics, videos, and logos for landing pages
• Manage external service providers for complex content projects
• Implement pop-ups and exit-intent elements for conversion optimization
• Handle and prioritize content requests from other departments
• Update partner content based on data analysis (e.g. in Tableau)
• Participate in planning sessions and provide feedback
• Identify automation potential and implement process optimizations
• Monitor market and competitors in the field of content and online marketing

Who You Are

• Expertise in content management and digital marketing tools
• Confident handling of CMS systems, A/B testing software (Optimizely), and basic graphic tools
• Strong analytical skills for evaluating usage and performance data
• Ability to independently improve and optimize content processes
• Team player with strong feedback skills and willingness to support junior colleagues
• Excellent communication skills (written and verbal)

Work Style & Responsibilities

• Independent handling of all tasks within the scope of responsibility
• Reliable adherence to self-set deadlines
• Ability to draft specifications for external experts if needed
• Co-ownership of department-related OKRs

Your Contribution to Company Success

• Direct impact on reach, user satisfaction, and conversion
• Alignment of content with company strategy, customer feedback, and market trends
• Support in achieving revenue goals through high-quality content

Benefits

• No 9-to-5: We measure success by goals, not hours. Where possible, we aim to achieve them within 5 working hours per day.
• Your favorite setup: You choose your preferred hardware and operating system – we provide everything you need.
• Agile work environment: We use modern tools like Slack, Jira, G Suite and methods like OKRs and Scrum.
• Training budget: Fixed budget to attend trainings, seminars, or conferences of your choice.
• Team retreats: Several times a year we organize inspiring team events.
• We care for people & planet: Once a year we invest a team day in a social or sustainability project. In addition, we regularly donate part of our success to charitable organizations.

Hiring Process

• Application
• Initial 15–30 minute conversation with the hiring manager
• Team interviews: three conversations up to one hour each with the hiring manager and colleagues. Depending on the role, we may ask you to solve a problem and present your solution.
• Decision

Diversity & Inclusion

betterbusiness embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We strongly believe that the more inclusive we are, the better our work will be.