Marketing Executive

Job Responsibilities

• Utilizes market data to lead the jewelry product portfolio including brand positioning, go-to-market strategies, programs, and consumer messaging.
• Conducts research and analyzes data to identify and define audiences.
• Understands the end consumer and market opportunities by analyzing consumer insights and evaluating existing product performance.
• Updates databases and uses a customer relationship management (CRM) system.
• Organizes and implements client development plans including client satisfaction surveys and client-specific marketing programs.
• Participates in customer-facing events as a product expert to find opportunities to optimize the experience.
• Follows up on new business opportunities and sets up meetings to communicate new product developments to prospective clients.
• Develops business proposals for existing and new customers.
• Develops comprehensive knowledge about the business and its development practices, marketing activities, prospective clients, and industry trends.
• Monitors performance managing campaigns on social media, organizing events, and product exhibitions.
• Plans and implements branding, PPC, SEM, and ROI-based campaigns for group brands.
• Researches and implements emerging opportunities and technologies to achieve brand and marketing goals.
• Identifies target audience and ascertains how best to communicate with that audience.
• Analyzes, researches, and recommends the target audience's characteristics, behaviors, interests, and media habits.
• Monitors performance and evaluates the effectiveness of campaigns through analysis of web analytics including consumer data and insights, using this data to formulate future campaigns.
• Executes all digital marketing plans as per approved plans in a timely, efficient, and effective manner, with a special focus on Facebook, Instagram, and Pinterest.
• Provides status reports, campaign analysis and insights, and ROI reports linked to business objectives.
• Responsible for execution of online newsletters, promotional emails, and other marketing communication through various channels.
• Day-to-day monitoring and management of digital media plans including changes, budgeting, execution, optimization, and reporting.
• Keeps up-to-date on industry trends, new media buying opportunities, and recommendations on new ways to reach the target audience.
• Coordinates with required internal teams.
• Performs other duties and projects as assigned.

Required Skills

• Min. 3 Jahre Erfahrung im Marketing (Erfahrung im Schmuckbereich bevorzugt).
• Gute Kommunikationsfähigkeiten.
• Fähigkeit, ein Team zu leiten.
• Gut mit dem lokalen Markt in Madurai vertraut.
• Erfahrung in Kampagnenmanagement und Werbeaktivitäten.
• Markenmarketing.
• Planung und Implementierung von Markenmarketingstrategien.

Position Details

• Position: Marketing Executive
• Alter: Unter 35 Jahren
• Erfahrung: 0-4 Jahre
• Qualifikation: Jeder Abschluss