von: Biogen
Experience in strategic and digital marketing within a global environment is highly desirable.
Lead the execution of marketing development tactical plans in close coordination with cross functional and regional stakeholders, ensuring an omni channel footprint with our customers to enable launch success.
Lead onboarding of and partnership with different agency partners to manage development of various tactical assets and programs.
Lead the development of messaging hierarchy, creative, unbranded branded style guidelines, etc.
Support GCL in the formation of global SWOT analyses, identification and mitigation of potential risks associated with product launch.
Collaborate closely with the global and regional insights teams in ensuring developed messages and campaign equity resonate with our respective customer Partner and collaborate closely with global and regional medical affairs teams in the development of Commercial HCP Leader lists and a plan for their engagement Partner with regional teams in the development of CRM database to enable omni-channel customer engagement that would ultimately support rapid launch Partner closely with Medical Affairs, Patient Advocacy Groups, Corporate Comms, etc teams in the execution of marketing strategy, leveraging the Global Scientific Platform to inform message development and coordination of launch tactical plan for consistency.
Minimum educational requirements
Minimum educational requirements Bachelor’s degree Required; Advanced Degree Preferred (MBA)
Minimum experience requirements
Minimum experience requirements 12-15 years of experience in the biopharmaceutical industry with in-depth knowledge of marketing, promotions, agency management, RD, forecasting, utilizing marketing analytics (both primary and secondary).
Strong analytical, financial acumen, strategic, and project management skills (with the ability to prioritize and manage multiple time-sensitive projects simultaneously). High proficiency in analytical (Excel), promo tools like VEEVA, Powerpoint, etc is a must;
Strong interpersonal skills, including diplomacy, flexibility, and the ability to engage and strategically influence stakeholders through effective interpersonal skills
Strong experience in digital marketing strategies highly desired
Job Level
Job Level: Management
Why Biogen? /
Head of Product Marketing in Baar Arbeitgeber: Biogen
Biogen ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern nicht nur ein wettbewerbsfähiges Gehalt, sondern auch umfassende Sozialleistungen bietet, die das körperliche, finanzielle und emotionale Wohlbefinden unterstützen. Unsere Unternehmenskultur fördert Vielfalt und Inklusion, was zu einem inspirierenden Arbeitsumfeld führt, in dem individuelle Beiträge geschätzt werden und bedeutende Wachstums- und Entwicklungsmöglichkeiten bestehen. Als mittelständisches Biotechnologieunternehmen bieten wir die Stabilität eines etablierten Unternehmens und gleichzeitig die Möglichkeit, einen echten Einfluss auf das Leben von Patienten zu haben.
