Overview
As Brand Lead for Skeletal Conditions in Germany, you will shape and execute the brand strategy within BioMarin’s Commercial organization. You’ll drive market development, align cross-functional teams, and lead transformational initiatives to broaden access to care. This role offers high visibility and impact, with exposure to global brand teams and key stakeholders across Medical, Access, and Government affairs. You will directly influence patient outcomes and the commercial strategy in a dynamic, high-pressure environment.
Verantwortungsbereiche
- Lead the German Marketing workstream for Skeletal Conditions BU with accountability and growth mindset
- Coordinate collaboration between country Marketing and Skeletal Conditions BU Marketing to ensure strategic alignment
- Co-create initiatives to generate brand demand with the German team
- Lead discussions at brand meetings requiring cross-functional input
- Develop and execute derivative promotional materials (panels, leave-behinds, email triggers)
- Collaborate with Medical Affairs, Value, Access, Strategic Pricing, and Pipeline & Portfolio Strategy to craft a cohesive, insights-driven brand plan
- Deliver consistent branding, positioning, and messaging across Germany
- Develop, monitor, and align on key brand performance metrics
- Provide market knowledge for forecasting and strategic planning
- Represent Germany in Global Integrated Brand Teams
- Support disease awareness campaigns, screening initiatives, and linkage to care initiatives
Zentrale Anforderungen
- BA/BS in Business or Life Sciences
- 5+ years of professional marketing experience in biotechnology or pharmaceuticals
- In-line marketing experience with senior brand responsibility and people management
- Strong understanding of market access and medical strategy
- Experience planning and executing at least one product launch
- Experience in competitive therapeutic areas and markets
- Exceptional strategic thinking and analytical skills
- Strong communication skills with senior leaders
- Strong accountability and ability to work collaboratively in a dynamic, high-pressure environment
- Ability to manage multiple priorities, lead teams, and drive decision making
- Self-starter with energy and a solution-oriented mindset
- Passion for improving patient and business outcomes
- cross-functional collaboration
- growth mindset
- strong communication
- market research and analytics
- brand strategy and development
- forecasting and strategic planning
Brand Lead, Skeletal Conditions Germany Arbeitgeber: BioMarin Pharmaceutical
BioMarin ist ein hervorragender Arbeitgeber, der sich durch eine engagierte und innovative Unternehmenskultur auszeichnet. Mit einem klaren Fokus auf die Entwicklung von Therapien für seltene Krankheiten bietet das Unternehmen nicht nur bedeutende Wachstums- und Entwicklungsmöglichkeiten für seine Mitarbeiter, sondern auch die Flexibilität eines Remote-Arbeitsmodells in Deutschland. Hier haben Sie die Möglichkeit, in einem dynamischen Umfeld zu arbeiten, das von Zusammenarbeit und einer starken Mission geprägt ist, die Lebensqualität von Patienten weltweit zu verbessern.
