Senior Global Brand Manager (m/w/d) Respiratory

With approximately 2.200 employees worldwide, Bionorica is the German market leader for herbal medicines available exclusively in pharmacies. For 90 years, we have been unlocking the secrets of nature by combining the insights of traditional herbal medicine with the pioneering results of scientific research. “Phytoneering” is the formula for our success, which has kept us on a growth trajectory for years. This is how we are tapping into new markets with innovative, highly effective herbal medicines.To strengthen our Global Marketing team, we are looking for a creative and strategic Senior Global Brand Manager (m/f/d) who will take responsibility for our respiratory products.These are the tasks for this positionDevelopment of a mid-term vision, ambition, and strategy for our brands in the respiratory products sector, taking into account country-specific market conditions and cultural differencesDesign and maintenance of brand identity, ensuring brand consistency across all channelsResponsibility for the entire brand experience throughout the product lifecycleConducting analysis of campaign results and consumer insights for continuous improvementManagement and maintenance of global brand books to ensure a consistent brand presenceConducting market and consumer research to derive actionable insightsLeading the product portfolio and lifecycle management (LCM) to maximize market successPlanning and monitoring brand budgets to ensure financial efficiencySharing, reusing, and leading the global brand community to promote best practicesDeveloping and implementing strategies to increase brand awareness and attractivenessCreating core creative ideas and campaigns to support our global brand strategyDefining compelling brand stories based on deep consumer insightsClose collaboration with relevant country colleaguesThese are the requirements you should meetCompleted studies in Marketing, Business Administration, or similar experienceSeveral years of experience in brand management, ideally in the pharmaceutical or herbal sectorProven track record in developing and implementing brand strategies and campaignsStrong analytical skills and experience in conducting market researchCreativity combined with a strategic approachIdeally first experiences with the How Brands Grow approach to evidence-based marketingAbility to work in a dynamic international environment and lead cross-functional teamsProficiency in English, both written and spokenWe offer youA globally active, owner-managed family business committed to social responsibilityFlexible working time models and home office options (up to 80% home office per month possible) to support work-life balanceResponsible fields of activity with qualified training and performance-based compensation with attractive social benefits and a company pension planExciting prospects in a globally growing company with diverse professional and personal development opportunitiesWould you like to become part of our Bionorica family? Then seize this opportunity. Please apply using our online application form. We look forward to getting to know you!Ansprechpartner/inBionorica SEHuman Resources Theresa Frank #J-18808-Ljbffr