Brands Activation Lead (m/w/d) (Stuttgart, DE, 70173)

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All .

We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.

S. store brand provider of over the counter and infant formula.

Dedicated to providing the Best Self-Care for Everyone, we are the people behind the brands you trust.

We are Opill®, Compeed®, Solpadeine®, Ni Quitin®, and many more.

We Are Perrigo.

We are committed to enhancing the wellbeing of our colleagues and consumers alike.

We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Description Overview

The Brand Activation Lead (m/w/d) is responsible for translating brand strategy into impactful in-market activation plans at country level.

Reporting to the S&W Cluster Senior Marketing Director (with a dotted line to the Market Lead), this role ensures seamless alignment between Brand, CS&I, Sales and Commercial teams to deliver strong brand visibility and execution.

• Scope of the Role
• Translate brand strategy and KPIs into clear, actionable activation plans in close partnership with Brand Managers, CS&I and the Market Lead.
• Define distribution priorities, reach ambitions and price positioning based on brand strategy, competitive benchmarks and consumer perception, aligned with CS&I, Sales and RGM.
• Determine required in-store assets to maximize activation impact, incorporating shopper insights and feasibility input from CS&I.
• Build a comprehensive activation calendar aligned with media planning, consumer seasonality and commercial feasibility, covering promotions, advertising and POS animation.
• Define HCP priorities and key assets in collaboration with CS&I.
• Coordinate and validate country-level priorities with CS&I and the Market Lead to ensure alignment with category and cluster strategies.
• Consolidate and manage the country activation calendar, ensuring visibility, consistency and prioritization across all stakeholders.
• Track execution, monitor performance and share status updates and first results with relevant teams.
• Present category and brand activation plans to Sales teams during conventions, meetings and internal sessions.
• Ensure all plans reflect cluster guidelines, country context and unified priorities.
• Manage communication of country calendars and plans to all stakeholders and defend prioritization decisions based on cross-functional alignment.

Experience Required

• Degree in Marketing, Business Administration or related field
• Several years of experience in Brand Activation, Trade Marketing, Shopper Marketing or Brand Management (FMCG/Consumer Health preferred)
• Strong ability to translate strategy into actionable activation plans
• Experience collaborating with CS&I, Sales, RGM and Brand teams
• Solid understanding of distribution, pricing, competition and shopper insights
• Proven experience in activation calendar planning and POS execution
• Strong analytical skills and confidence in KPI tracking
• Excellent stakeholder management at market and cluster level
• Structured, proactive and execution-driven working style
• Fluency in German and English, with strong communication skills in both languages

Benefits

We believe our people are our greatest asset.

Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration.

But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

We are an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.

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