Product Marketing Manager Berlin, Berlin, Germany

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 4 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

As a Product Marketing Manager, you will be responsible for creating compelling narratives that effectively communicate the unique value propositions of Bitpanda’s products to drive customer engagement and loyalty. Together with our product and marketing teams, you are at the pulse of what Bitpanda is planning and implementing. You are a true project management and crypto expert and driven by a deep passion for, understanding of and relentless drive around all types of product marketing campaigns.

What you’ll do

• Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for Bitpanda’s products.
• Collaborate with product & marketing teams to build effective go-to-market strategies, starting from user insights and leveraging the owned, earned, and paid communication channels.
• Work to understand and identify Bitpanda’s users’ needs and make sure our products cater to those needs and solve real problems.
• Develop value propositions, benefit claims, key messaging, and positioning of Bitpanda’s products, all aligned with the global brand strategy.
• Establish reporting on a campaign level and diligently assess and analyse the success of your campaigns.

Who you are

• 3+ years of relevant experience in product marketing (B2C/B2B/B2B2C) within the cryptocurrency industry.
• Strong understanding of blockchain technology, crypto trading, DeFi, and the overall digital asset ecosystem.
• Excellent project and stakeholder management and analytical skills.
• Exceptional communication skills, with the ability to work cross-functionally across multiple teams and departments to advance the product marketing work.

What’s in it for you

• We’re proud of our flexible working model that includes 2 days (minimum) working from the local Hub, plus 60 Work From Anywhere days annually.
• Competitive benefits programs and policies shaped by our flexibility-first philosophy.
• Exclusive premiums when trading on Bitpanda.
• Company-wide and team events — both in-person and virtually!
• Bitpanda swag to keep you living the brand.

And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

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