Marketing Developer (Front-end Web Developer)

Marketing Developer (Front-end Web Developer)

We are looking for a highly skilled and collaborative Frontend Web Marketing Developer to join our team. This role will be pivotal in bridging the gap between the Marketing and Product & Engineering teams. You will provide technical support and implement solutions across various marketing functions, including our SEM, SEO, CRM, and paid media teams. Additionally, you\’ll bring expertise in creating automated content solutions and integrating AI systems into our web platforms, driving efficiency and innovation in our digital marketing strategies.

YOUR CHALLENGE:

• Collaborate with the Marketing, SEO, CRM, and Paid Media teams to address development requests and implement technical solutions.
• Support the integration and maintenance of headless CMS platforms (primarily Contentful) and ensure marketing content is efficiently managed and deployed.
• Ownership, implementation, and monitoring of frontend tracking solutions for Google Tag Manager and Braze.
• Act as a liaison between Marketing and Product & Engineering teams to identify and solve technical challenges that may impact marketing performance or campaigns.
• Develop custom solutions or enhancements for marketing operations, landing pages, or email campaigns.
• Design and implement automated content generation systems to scale marketing efforts and improve efficiency.
• Integrate AI-powered tools and technologies into our web platforms to enhance personalization, content recommendations, and marketing automation.
• Troubleshoot and provide technical support for issues reported by non-developer stakeholders and propose effective solutions.
• Contribute to the continuous improvement of our tech stack, especially in terms of CMS efficiency, SEO, and data-driven marketing efforts.
• Stay updated on industry trends and best practices in both marketing and development, particularly around AI and content automation.

ABOUT YOU:

• Proficiency (3+ years) in web development languages TypeScript, with NextJS (a React framework), CSS, HTML and knowledge of modern frameworks.
• Proven experience as a frontend marketing developer or similar role, with a focus on supporting cross-functional marketing teams.
• Expertise with headless CMS platforms (Contentful) and familiarity with app ecosystems.
• Understanding of SEO principles, digital marketing, and data tracking technologies (Tableau, etc.).
• Experience working closely with Product and Engineering teams in an agile environment.
• Knowledge of Google Tag Manager.
• Problem-solving mindset with the ability to communicate technical solutions effectively to non-technical stakeholders.
• Excellent collaboration skills and experience working in a fast-paced, cross-functional environment.

Nice to Have:

• Experience with CRM platforms (e.g., Salesforce) and marketing automation tools.
• Familiarity with paid media platforms and tracking.
• Knowledge of APIs and data integration between systems.
• Experience with automated content generation and AI integration in web platforms.

MORE THAN A JOB: We are Blacklane, providers of premium global chauffeur services. Our mission is to create true peace of mind for discerning travellers by delivering perfect experiences around the world and to inspire a better future.

Working at Blacklane: We prioritize fostering a strong company culture that promotes collaboration, innovation, and meaningful connections among our employees.

• Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
• Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
• Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials.
• Employee Stock Options Plan: We want all Blacklaners to benefit from the company\’s success, so every employee gets virtual stock options.
• Fair Remuneration: We\’ve banded salary levels and matched them to the local costs of living, meaning you\’re always paid fairly.
• Sustainability: We care for both people and the planet, having launched the mobility\’s industry-first global carbon offset scheme in 2017.
• Equal Opportunity: We are committed to inclusion and diversity.
• Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice.

Upgrade your career with Blacklane

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Engineering and Information Technology

Industries

• Technology, Information and Internet

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