Short & briefJoin BMC – Premium Performance CyclingAt BMC, we design and build high-performance bikes that redefine standards. To accelerate our growth in Asia, we are looking for an experienced, entrepreneurial sales leader with deep expertise in the China cycling market.This is a high-impact role for someone who understands the real dynamics behind Asia’s most complex cycling market — and knows how to translate insight into sustainable business growth.Your MissionYou will lead BMC’s commercial development across Asia, with a primary focus on China, unlocking growth opportunities while ensuring our premium brand positioning is consistently executed across all channels.What Makes You a Great FitProven track record in the cycling industry, with strong hands‑on experience in ChinaDeep understanding of the China cycling market — beyond surface level (distribution, retail, key players, market realities)Strong network across the cycling ecosystem (distributors, retailers, media)Strategic thinker with the ability to translate market insight into concrete business actionsFluent in English; Mandarin strongly preferredBased in Asia (Taiwan is a strong plus) and willing to travel extensivelyEntrepreneurial mindset, strong ownership, and drive to build something long-termPassionate about cycling and motivated to represent a premium, performance-driven brandWhat You Will DoDrive BMC’s expansion in China and key Asian markets (Taiwan, South Korea, Japan, Southeast Asia)Build a deep, data-driven understanding of the China cycling ecosystem, including distribution structures, retail landscape, and consumer trendsIdentify, evaluate, and develop the right partners for BMC, combining strong analytical assessment with clear strategic judgment on long-term fitOwn and execute the full sales cycle with distributors — from strategy and forecasting to sell-in, retail execution, and follow-upGrow and strengthen distributor relationships, ensuring high performance and alignment with BMC’s premium positioningDeliver impactful dealer and distributor training to elevate market knowledge and brand representationCo-create and support localized marketing initiatives, strengthening BMC’s visibility and brand impact in each marketRepresent BMC at key industry events, trade shows, and dealer platforms across AsiaContinuously assess market trends, competition, and opportunities to sharpen BMC’s position and drive growthWhy This RoleShape the future of BMC in one of the most dynamic and challenging regions globallyWork in a high-impact role with real ownership and visibilityBe part of a premium brand with strong product DNA and global ambitionOperate at the intersection of strategy, market insight, and executionIf you’re someone who truly understands China — not just as a market, but as a complex ecosystem — and you’re ready to build sustainable growth for a premium brand, we want to hear from you. #J-18808-Ljbffr
International Sales Manager – Asia in Grenchen Arbeitgeber: BMC Switzerland AG
BMC ist ein hervorragender Arbeitgeber, der eine leidenschaftliche und unterstützende Teamkultur bietet, die von Radfahrern für Radfahrer geschaffen wurde. In der malerischen Region Westschweiz haben Mitarbeiter die Möglichkeit, mit einer weltweit anerkannten Premium-Marke zu arbeiten und ihre Verkaufsfähigkeiten in einem dynamischen Umfeld einzusetzen, das auf persönliches Wachstum und berufliche Entwicklung ausgerichtet ist. Bei BMC fördern wir nicht nur den Teamgeist, sondern bieten auch zahlreiche Möglichkeiten zur Weiterbildung und Teilnahme an spannenden Veranstaltungen, um die Marke und die Leidenschaft für das Radfahren zu repräsentieren.
