CRM Manager

bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.
We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.

bonial welcomes both full- and part-timers!

We are looking for a CRM Manager France (f/m/x) to drive customer engagement, retention, and campaign performance for the French market.

As CRM Manager France, you will be responsible for planning, creating, and optimizing CRM campaigns for Bonial France across our app and email channels. You will work with channels such as push notifications, in-app messages, and email newsletters to help users discover the best local offers, brochures, retailers, and products.

In this role, you will be part of a collaborative CRM team working across kaufDA, MeinProspekt, and Bonial. You will take ownership of CRM activities for the French market while actively exchanging ideas, learnings, and best practices with your teammates to develop impactful campaigns and improve how we engage and retain our users.

You will work closely with Operations, Marketing, Design, Sales, Product, and other stakeholders to deliver relevant, high-quality campaigns that support both user needs and business goals.

#### We offer

• A high-impact CRM role with responsibility for the French market and direct influence on user engagement and retention.

• The opportunity to work on well-known consumer apps and email channels that help millions of shoppers discover local offers, brochures, products, and retailers.

• A collaborative international environment with close interaction between CRM, Marketing, Operations, Design, Sales, and Product.

• The chance to work with modern CRM tools such as Braze and further develop our personalization, automation, and lifecycle marketing activities.

• A flexible working model, modern office benefits, regular team events, and opportunities for personal and professional development.

• The opportunity to shape how Bonial communicates with users in France and contribute to relevant, helpful, and engaging user experiences across our CRM channels.

#### Your tasks

• You plan, create, and optimize CRM campaigns for the French market across push notifications, in-app messages, and email.

• You take ownership of the French campaign calendar and ensure campaigns are delivered on time & with high quality.

• You think beyond campaign execution and are motivated to proactively drive initiatives that improve user engagement, retention, and the overall user experience.

• You write and adapt French CRM copy on native-speaker level, making sure our communication is clear, engaging, and aligned with the Bonial brand.

• You work closely with the Working Student supporting the French market, provide guidance on daily CRM activities, share market and campaign knowledge, and help her develop ownership of selected tasks.

• You work with Braze to set up, test, send, and analyze CRM campaigns.

• You collaborate closely with Operations, Marketing, Design, Sales, and Product to align campaigns with business priorities & clients.

• You analyze campaign performance, derive insights, and continuously improve targeting, messaging, timing, and channel mix.

• You support the development of automated and personalized CRM journeys for the French market.

• You analyze user behavior, campaign results, feedback, and market trends to derive actionable improvements for targeting, messaging, automation, and lifecycle communication.

• You ensure that all campaigns are properly tested, localized, and compliant with internal quality standards.

• You support Community Management activities for the French market, including responding to user feedback, app store reviews, and other relevant feedback channels.

#### Qualifications

• You are a native-level French speaker with excellent writing and communication skills.

• You are fluent in English. German language skills are a strong plus.

• You have experience in CRM, lifecycle marketing, email marketing, app marketing, or a similar digital marketing role.

• You have hands-on experience with CRM or marketing automation tools. Experience with Braze is a strong plus.

• You understand how to create effective user communication across push notifications, in-app messages, and email.

• You are structured, detail-oriented, and comfortable managing recurring campaigns, deadlines, and multiple stakeholders.

• You enjoy working with data and can translate campaign results into clear learnings and recommendations.

• You have a good feeling for user needs, local market relevance, and engaging copy.

• You are proactive, collaborative, and confident working with teams such as Operations, Marketing, Design, Sales, and Product.

• Experience with A/B testing, segmentation, personalization, or customer lifecycle journeys is a plus.

What We Offer:

High growth story - Bonial is a high-growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and a once-in-a-lifetime shift from print to digital.

Innovation & tech - we are a high-tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users.

Exciting environment for professional development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities.

Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.

Wellbeing - we believe mental health is as important as being fit. That\'s why we\'re giving you free access to nilo.health, a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don\'t have to worry about your retirement.

Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.

Flexibility - Currently, we have a policy that allows for up to 20% mobile work, which can be conducted from anywhere within Germany, and the option to work from abroad. Additionally, we offer 28 days of holiday. You also get an extra day for each calendar year (up to 30 days) as well as other occasions (moving, working on a social project, etc).*

Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events.

Free lunch – whenever you’re at the office, we offer you different lunch options – and it’s all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.*

Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events.

Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany.

Partner for retail - we empower retailers to reach their customers in the most efficient and effective way possible. We see ourselves as a critical business partner for retail, and as highlighted in our Company Vision, we “Enrich local shopping for everyone. Everyday.”

As part of the Axel Springer Group, we also align with the Axel Springer Essentials.

If you think you could fit the bill, we'd love to hear from you!

You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium.

*as per our current Works Agreements

Department: Inbound Marketing