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- Aufgaben: Lead marketing for innovative spine solutions and drive product success.
- Arbeitgeber: Join Brainlab, a pioneering medical tech company with a global presence.
- Mitarbeitervorteile: Enjoy flexible hours, 30 vacation days, and a vibrant work culture.
- Warum dieser Job: Make a real impact in healthcare while collaborating with a creative team.
- Gewünschte Qualifikationen: 5+ years in marketing, strong communication skills in German and English required.
- Andere Informationen: Experience in B2B marketing and project management is a plus.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Company Description
Founded in Munich, Germany in 1989, Brainlab develops, manufactures and markets software-driven medical technology, enabling access to improved, more efficient, less-invasive patient treatments. Our key to success is our creative, talented and hard-working team, which consists of around 2400 dedicated and inspiring individuals in 25 locations worldwide. To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious, authentic and useful.
Job Description
We’re seeking a highly motivated Senior Product Marketing Manager for our Spine Team who acts as the ambassador of the products inhouse and externally. You’ll play a critical role in our Product Management & Marketing department by promoting customer solutions for our Spine Solutions. Your main responsibility is to drive and ensure long-term success for the portfolio.
Product Management & Marketing serves as the voice of the customer to internal Brainlab audiences and the voice of Brainlab to the customer. We are responsible for evolving our customer experience and for driving product commercialization by specifying, launching and maturing products.
Key responsibilities:
- Transform the product strategy into a concrete global marketing roadmap and customer specific storytelling
- Gather market, customer, partner and sales feedback to analyze customer needs and trends, competitive information and regional requirements to optimize our products and marketing
- Develop product briefing including target groups, market analyses, positioning, features, benefits, and unique selling propositions – to be substantiated with clinical evidence (supported by Clinical Marketing)
- Conceive, write and design product marketing collateral like product presentations, technical specifications, workflow videos, website appearance for the sales team in close cooperation with our Corporate Marketing team
- Develop training for Sales, Regional Marketing, Distributors, and answer technical and clinical questions
- Support marketing activities at tradeshows and on-site visits
- Support physical and virtual inhouse visits at headquarters for product demos and in-depth discussions with customers
- Gather market, customer, partner and sales feedback to analyze customer needs and trends, competitive information and regional requirements
- Participate in relevant events and sales presentations to promote our products
- Monitor global service sales and business performance against objectives and forecasts and provide regular reports with key business figures and KPIs
Qualifications
In order to exceed in this role, you should have:
- A Bachelor\’s or Master\’s degree in business administration, marketing management or a related discipline
- 5+ years professional experience managing projects (in a marketing role) and creating effective marketing and sales materials, preferably with know-how in B2B in the medical, software or high-tech industry
- Strategic and operational consulting portfolio with focus on marketing communication issues
- Excellent verbal and written communications skills in both German and English, experience in writing strategic communication briefings, sales presentations and other marketing assets
- Experience in coordinating larger product (launch) campaigns and supporting with advertising strategies
- Experience in managing video productions (product demos, clinical workflows, animations) and product photo shootings (Quotebase, collateral) for all product groups and various channels
- Strong hands-on mentality and ability to interact with international and interdisciplinary teams
- Confidence in using project management software
Additional Information
- A mutually-supportive, international team
- Meaningful work with a lasting impact on medical technology
- 30 vacation days, plus December 24th and December 31st
- Flexible working hours as well as hybrid work model within Germany
- Bike leasing via cooperation partner \“BikeLeasing\“
- Parking garage and safe underground bike storage
- Award-winning subsidized company restaurant and in-house cafes
- Variety-rich fitness program in our ultra-modern 360m2 company gym
- Regular after work, team, and company events
- Comprehensive training and continuing education opportunities
Ready to apply? We look forward to receiving your online application including your first available start date and desired salary.
Contact person: Leonie von Leoprechting
#J-18808-Ljbffr
Marketing Manager - Spine Arbeitgeber: Bosch Group
Kontaktperson:
Bosch Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Manager - Spine
✨Tip Number 1
Familiarize yourself with Brainlab's product portfolio, especially in the Spine Solutions area. Understanding the specific products and their unique selling propositions will help you articulate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the medical technology field, particularly those who have experience in B2B marketing. Engaging with industry experts can provide insights into current trends and challenges that you can discuss in your application.
✨Tip Number 3
Prepare to showcase your project management skills by gathering examples of successful marketing campaigns you've led. Be ready to discuss how you coordinated these projects and the impact they had on sales or customer engagement.
✨Tip Number 4
Highlight your ability to work in interdisciplinary teams by sharing experiences where collaboration was key to achieving marketing goals. This will demonstrate your fit within Brainlab's supportive and international team culture.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Manager - Spine
Tipps für deine Bewerbung 🫡
Understand the Company: Dive deep into Brainlab's mission and values. Familiarize yourself with their products, especially in the Spine Solutions area, to tailor your application to reflect your alignment with their goals.
Highlight Relevant Experience: Emphasize your 5+ years of experience in marketing, particularly in B2B within the medical or high-tech industry. Provide specific examples of successful projects you've managed that relate to product marketing and sales materials.
Showcase Communication Skills: Since excellent verbal and written communication skills in both German and English are crucial, include samples of strategic communication briefings or marketing assets you've created. This will demonstrate your proficiency.
Tailor Your Application: Customize your CV and cover letter to reflect the key responsibilities and qualifications mentioned in the job description. Use keywords from the listing to ensure your application stands out to the hiring team.
Wie du dich auf ein Vorstellungsgespräch bei Bosch Group vorbereitest
✨Understand the Product and Market
Make sure to familiarize yourself with Brainlab's Spine Solutions and the broader medical technology market. Be prepared to discuss how you can transform product strategies into effective marketing roadmaps.
✨Showcase Your Communication Skills
Since excellent verbal and written communication skills are crucial for this role, practice articulating your thoughts clearly. Prepare examples of past marketing materials you've created, especially in both German and English.
✨Demonstrate Your Project Management Experience
Highlight your experience in managing marketing projects and campaigns. Be ready to discuss specific examples where you coordinated product launches or developed marketing collateral that drove results.
✨Emphasize Team Collaboration
This role requires working closely with various teams. Share experiences that showcase your ability to collaborate with international and interdisciplinary teams, and how you’ve successfully navigated different perspectives to achieve common goals.
