Senior National Account Manager (f/m/d)

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At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for more than 60 years and are passionate about making every listening experience magical.

Job Description

We are looking for a Senior National Account Manager to join our Strategic Reseller team in Germany. In this role, you will build exceptional strategic partnerships with key German retailers, develop innovative multi‑year account plans that focus on profitable revenue growth and elevate the Bose brand above its competitors within the market. You will also build accurate product and account forecasts and work cross‑functionally to ensure marketing campaigns and store displays are best in class.

Responsibilities

• Full responsibility for account revenue targets, expenses and performance.
• Build and maintain exceptional strategic partnerships with retailers.
• Develop innovative multi‑year account plans focused on profitable revenue growth and elevate the Bose brand above competitors.
• Regularly meet retailers to measure performance against account plan and build sales and marketing initiatives alongside Bose UK marketing manager.
• Work cross‑functionally to build highly engaging new product launch plans with retailers.
• Negotiate annual commercial terms, invoice pricing, SOA support and marketing & display costs.
• Build regular QBR, account review and product review presentations and confidently present these to both the retailer and internal senior management.
• Have great attention to detail to build accurate and reliable product & account forecasts aligned to retail partners.
• Review and present Bose performance each week covering account revenue, sell through, Bose share within account and Bose market share (GFK).
• Build and maintain strong relationships with all key internal stakeholders across the business.
• Lead annual commercial negotiations including terms, rebates, MDF, SOA, and marketing investments with clear ROI focus.
• Monitor Bose performance vs. competitors and recommend strategic countermeasures.
• Identify and drive transformational initiatives such as premium brand spaces, POS digitization, smart audio demo concepts, interactive display solutions.
• Manage all account administration covering SOA confirmations to retailers, tracking and claims processing; work with finance to ensure account health is always strong with a clean account ledger.

Skills Required

• Fluency in English and German (Verbal / Written / Presentational)
• 5+ years of commercial sales experience working with large retailers.
• Previous responsibility for a top 3 strategic account (MMS, Otto, Euronics, Expert) and experience in premium consumer electronics TV/Audio/IT category.
• Experience working with retailers digitally.
• Strong understanding of how to maximize sales online.
• Driven and self‑motivated to continually achieve sales targets.
• Exceptional relationship builder, presenter, negotiator, and influencer.
• Exceptional financial acumen and business planning ability.
• Analytical, ability to forecast accurately and great attention to detail.
• Team player who can work cross‑functionally and internationally.
• Ability to deal with change and ambiguity.
• MS Office skills, in particular Excel and PowerPoint.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice.