Employer Branding

Locations: München | DüsseldorfWho We AreOur strategy? To be anything but typical strategy consultants Our unconventional nature is embedded deep in our DNA. Sixty years ago, BCG shook up the world of strategy consulting.

Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world.

And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you've become part of the Group, we'll help you find your path, unleash your potential, effect change, and advance the world.jointhegroupOur most vital resource is our people.

That's why Human Resources is one of our most vital teams: From recruiting to career development for BCGers, and from training and mobility support to staffing (assigning our consultants to client casework), the Human Resources Team plays a decisive role in making BCG not just a company, but a Group in which each individual can be their best.What You'll DoAs an Employer Branding & Media Analyst (all genders) at BCG, you will shape how we use data to attract top talent. With strong analytical skills, a strategic mindset, and a deep interest in talent trends, you'll drive impactful analyses and develop solutions that elevate our recruiting and employer branding efforts.In this role, you'll take ownership of key analytics initiatives across the full candidate lifecycle—from pipeline tracking to employer branding performance measurement. You'll partner closely with our Recruiting, Employer Branding, and cross-functional teams to turn data into strategic insights that inform decision-making and support operational excellence.By building scalable dashboards and automated reporting structures, you'll provide transparency on core KPIs and drive continuous improvements across recruiting and branding.

Your work will also include evaluating campaign performance, integrating market benchmarks, and helping shape data-driven strategies for reaching and engaging top candidates. Beyond these daily operations, you'll contribute to the evolution of our analytics landscape—standardizing processes, improving tools, and embedding a data-first mindset in all areas of recruiting and branding.In sum, you will directly support BCG's ability to hire outstanding talent—analytically, thoughtfully, and with impact.What You'll BringUniversity, college, or vocational degree in business administration, controlling, analytics, marketing, or HRTwo to five years of experience in controlling, people analytics, or HR/marketing reporting—ideally in an international, service-oriented environmentStrong Excel and PowerPoint skills, including experience in storylining and preparing management-ready presentationsFamiliarity with systems such as Econda, Contentsquare, Phenom People, Power BI, or Tableau is a plus, as is basic knowledge of tracking technologies (e.g., UTM parameters)Solid understanding of KPIs in service environments and basic accounting knowledgeBasic understanding of candidate journeys and recruiting marketing metricsInterest in performance tracking, benchmarking, and integrating market intelligenceAbility to coordinate internal and external stakeholders across campaign phases—from briefing to reportingStrong interest in analytics and curiosity about emerging technologies such as machine learning, generative AI, and AI agentsSelf-driven learning and enjoyment in exploring new tools and trendsStrong interpersonal skills, discretion, and the ability to handle confidential information with maturityFluency in German and English (written and spoken)Who You'll Work WithYou'll be a member of our interdisciplinary Talent Acquisition team for Central Europe, where collaboration is defined by trust, mutual respect, and a strong sense of support.You will report to the TA Analytics Senior Manager, who will guide your onboarding and support your ongoing professional development.You'll collaborate closely with colleagues from Recruiting, Employer Branding, Analytics, as well as local and regional HR teams to ensure our work is insight-driven and aligned across functions.Additional infoWHAT WE OFFER YOU:*GROUP SPIRITIn the spirit of the Group, we're so much more than our daily business. You can look forward to frequent team-building and office activities, from summer and sports to Christmas and social events.WORKING LIFEIn the Group, you can be assured of receiving an attractive, competitive, and performance-based compensation package with fixed and variable components.We support families with benefits such as tax-free subsidies for childcare expenses through bonus conversions.Every now and then you just need a break.

That's why the Group offers 30 days of vacation yearly, in addition to an attractive flexibility program.This one's on us: We'll cover your commuting expenses up to a maximum amount.New ways of working? They're nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.We have your future in mind—covered by our comprehensive insurance and retirement programs.LEARNING CURVEThe sky's the limit?

Our broad selection of training and development offers will help you grow day after day.LIFESTYLEWell-being is more than a buzzword for us. That's why we provide individual support through our Employee Assistance Program and mindfulness offers.Out of the office and into the gym: A flexible gym membership with Urban Sports Club is yours for the asking.Need a pick-me-up? You'll be happy to hear that free beverages and snacks are provided at all of the Group's offices, in addition to food vouchers for use with participating partners.Benefits may vary slightly by location.Boston Consulting Group is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.BCG is an E - Verify Employer. Click here for more information on E-Verify.