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- Aufgaben: Lead marketing initiatives in a dynamic startup, focusing on branding, events, and content.
- Arbeitgeber: Join a passionate team dedicated to transforming enterprise learning with cutting-edge technologies.
- Mitarbeitervorteile: Enjoy 30 vacation days, unlimited remote work, and quarterly team retreats in Berlin.
- Warum dieser Job: Shape the future of generative AI and digital transformation while making a real impact.
- Gewünschte Qualifikationen: 2+ years in B2B marketing, event management, and web tools like Webflow and HubSpot required.
- Andere Informationen: Fluency in German and experience in Learning & Development are a plus!
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Hey there , Keep reading if you…
- Love taking ownership and shaping marketing in a small, entrepreneurial team.
- Are passionate about helping others embrace new technologies like generative AI.
- Thrive in enterprise marketing, focusing on events and account-based strategies.
Tasks
Branding & Positioning
- Tell the Bots & People story in a way that excites and inspires.
- Shape our brand and position it as a leader in enterprise upskilling.
- Share real customer success stories that show the impact we create.
- Drive adoption of our training programs across large enterprises.
Engage Customers Through Events
- Make Bots & People shine at flagship events like Learntec.
- Research and plan participation in other high-impact offline events.
- Host webinars and roundtables that resonate with our ideal customers.
Boost Traffic with Content Marketing
- Own and manage our website in Webflow, both content and technical setup.
- Partner with a marketing agency to grow our LinkedIn presence.
- Design creative campaigns that attract Learning & Development and Digital Transformation leaders.
Be Our Analytics Hawkeye ️️
- Keep an eye on HubSpot analytics and key performance metrics.
- Analyze traffic and conversions to provide actionable insights.
Uncover New Channels and Tactics
- Experiment with new strategies like paid LinkedIn and Google ads.
- Shape and fine-tune our SEO to maximize visibility and reach.
- Experiment with a lead magnet AI course to attract new audiences.
Requirements
Must-haves:
- 2+ years of experience in B2B marketing (with large enterprises as the ICP)
- 2+ years of experience in in managing brand and positioning for niche audiences.
- Brings a proven track record of creating and managing events (both online and offline) that engage and convert ideal customer profiles (ICPs).
- Has a strong understanding of web management tools like Webflow and CRM Systems like HubSpot.
- Thrives in a fast-paced and dynamic startup environment.
- Demonstrates ownership, is proactive in proposing solutions, and follows through on commitments.
- Has excellent written and verbal communication skills and is fluent in English.
This is a plus:
- Faimiliarity with paid campaigns and optimizing content for SEO.
- Is fluent in German.
- Is experienced in Learning and Development or Generative AI adoption in Large enterprises.
- Has experience in building a marketing unit from scratch in a small company
Benefits
- Work closely with the company founders and expect a steep learning curve.
- Be the go-to person for marketing, make decisions, and shape the company.
- The chance to work on some of the most exciting topics of our time: generative AI, process automation, and digital transformation.
- 30 vacation days per year plus unlimited home office days. Work remotely or from our beautiful Berlin office – you choose.
- Quarterly team on-sites in Berlin to connect and collaborate with your colleagues.
Our Disclaimer: We are a highly motivated team aiming to shake up the L&D market and grow together. If you’re excited about making an impact, working in an entrepreneurial environment, and love figuring out things yourself, you’ll fit right in!
#J-18808-Ljbffr
Senior Marketing Manager (m/f/d) Arbeitgeber: Bots and People Product GmbH
Kontaktperson:
Bots and People Product GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Marketing Manager (m/f/d)
✨Tip Number 1
Familiarize yourself with the latest trends in generative AI and enterprise marketing. This will not only help you understand our mission better but also allow you to speak confidently about how these technologies can transform learning and development.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with large enterprises. Attend relevant events or webinars to connect with potential colleagues and gain insights into effective strategies.
✨Tip Number 3
Showcase your event management skills by sharing examples of successful events you've organized. Highlight how these events engaged and converted ideal customer profiles, as this aligns perfectly with our focus on impactful marketing.
✨Tip Number 4
Brush up on your knowledge of Webflow and HubSpot. Being well-versed in these tools will demonstrate your readiness to take ownership of our website and analytics, which is crucial for this role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Marketing Manager (m/f/d)
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, especially with large enterprises. Emphasize any relevant achievements in brand management and event organization.
Craft a Compelling Cover Letter: In your cover letter, express your passion for generative AI and how it aligns with the company's mission. Share specific examples of how you've successfully engaged customers through events and content marketing.
Showcase Your Analytical Skills: Mention your experience with HubSpot analytics and how you've used data to drive marketing decisions. Provide examples of how you've analyzed traffic and conversions to improve campaign performance.
Demonstrate Proactivity: Highlight instances where you've taken ownership of projects or proposed innovative solutions in a fast-paced environment. This will show that you thrive in dynamic settings and are ready to contribute from day one.
Wie du dich auf ein Vorstellungsgespräch bei Bots and People Product GmbH vorbereitest
✨Show Your Passion for Technology
Make sure to express your enthusiasm for new technologies, especially generative AI. Share examples of how you've helped others embrace these innovations in your previous roles.
✨Demonstrate Ownership and Proactivity
Prepare to discuss specific instances where you took ownership of a project or initiative. Highlight how you proposed solutions and followed through on commitments, showcasing your proactive nature.
✨Engage with Event Experience
Be ready to talk about your experience in managing events, both online and offline. Share success stories that illustrate how your events engaged and converted ideal customer profiles.
✨Familiarize Yourself with Web Management Tools
Since the role involves managing the website in Webflow, brush up on your knowledge of web management tools. Be prepared to discuss your experience with HubSpot and how you've used analytics to drive marketing decisions.
