CRM Project Manager (f/m/x)

Overview

We are a dedicated Squad on a mission to reshape watchmaking, rooted in our legacy since 1884. With a passion for crafting timepieces that thrive across air, land, and sea, we bring together a unique fusion of casual elegance, sustainability, and inclusive luxury. With 140 years of heritage and over 1,900 passionate individuals across 20 countries, we’re excited to continue our journey forward.

Join our vibrant team in as a CRM Project Manager and be part of something extraordinary!

We are a team of 4 and are currently looking for our next colleague to complete our Global CRM Squad! It’s more than a CRM Manager role — it’s a role in which you’ll have the opportunity to play a key role in bridging our retail network, digital platforms, and global CRM ecosystem, ensuring seamless customer journeys and best-in-class clienteling across touchpoints. You thrive in a collaborative environment and are open to regular travel between our offices in Zurich and Grenchen and abroad to engage with teams and stakeholders on-site.

Your contribution:

• You will drive the strategy, design, implementation, and optimization of CRM workflows across Salesforce and integrated platforms
• You will ensure data quality, governance, and compliance (opt-in management, privacy regulations, affiliate consent flows, DPO/legal alignment)
• You will develop new tools and features to enhance boutique staff capabilities
• You will partner with regional retail and marketing teams to train boutique staff, align on clienteling tactics, and boost adoption of CRM tools
• You will build and optimize CRM automatic journeys (Welcome Journey, NPS, Appointment confirmation etc, Cross-Selling)
• You will create advanced Salesforce reports
• You will be accountable for performing ongoing data quality checks to ensure accurate reporting

You will not miss learning more about this role — apply today to explore further!

You will fit perfectly into our squad if:

• You bring experience in CRM operations, data-driven marketing, or digital transformation within luxury, retail, or consumer goods
• You have strong knowledge of CRM platforms (Salesforce Service Cloud a plus) and Power BI, with advanced Excel skills (formulas, automation, data cleaning)
• You have strong experience with CRM automatic & lifetime journeys
• You have solid experience leading cross-functional projects involving IT, legal, retail, and marketing stakeholders
• You are detail-oriented, structured, and collaborative, with a passion for customer experience and retail excellence
• You speak English fluently; French language skills are a plus
• You are available to travel between our offices in Grenchen and Zurich and are flexible about traveling abroad

We invite you to apply even if you do not meet all of these criteria.

At Breitling, we encourage everyone to bring true authenticity to work and contribute to our shared mission to redefine luxury. We prioritize the well-being of our employees by fostering an environment of diversity, equity and inclusion, where every voice is heard and valued.

We believe that happy, healthy employees are the key to success, which is why we offer competitive benefits, including:

• Home office (depending on position requirements)
• Watch to wear / watch to buy program
• Referral program
• Maternity leave (17 to 19 weeks)
• Culture of feedback

Want to take on this mission and join our team? Apply now!

We value diversity and are committed to fostering an inclusive environment that reflects the excellence and refinement that define our brand. We welcome applications from all backgrounds, regardless of race, gender, age, sexual orientation, disability, or any other protected characteristic. We invite candidates from all walks of life to share their applications to join our Squad, where inclusion is at the heart of our vision of elegance and prestige.

Please note that the use of protective equipment is required for certain roles to maintain the highest standards of safety and precision during operations in our workshops.

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