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- Aufgaben: Support Ecommerce platforms, manage CRM campaigns, and analyze customer data.
- Arbeitgeber: Join British American Tobacco, a global leader in innovative products.
- Mitarbeitervorteile: Gain hands-on experience, work in a dynamic environment, and enjoy flexible working options.
- Warum dieser Job: Be part of a mission to transform the industry while enhancing your digital marketing skills.
- Gewünschte Qualifikationen: Pursuing a degree in Marketing, Business, or related fields; some experience in Ecommerce is a plus.
- Andere Informationen: Opportunity to work in Hamburg and collaborate with cross-functional teams.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tabacco Germany has an exciting opportunity for a E-commerce & CRM Intern in Hamburg.
What is the direct impact of this role on the team or organization?
This role directly contributes to improving online sales performance, increasing customer retention, and enhancing digital marketing efforts. The intern will play a key role in supporting daily operations and implementing innovative solutions to drive business growth.
Aufgaben
- Support the management of Ecommerce platforms, ensuring product listings, content, and promotions are -to-date and optimized for performance.
- Assist in executing CRM campaigns, including email marketing, SMS, and loyalty initiatives to improve customer engagement and retention.
- Conduct data analysis and reporting on customer behavior, campaign performance, and online sales trends to provide actionable insights.
- Collaborate with marketing and digital teams to enhance the online shopping experience and optimize conversion rates.
- Assist in customer segmentation and personalization strategies to drive targeted marketing efforts.
- Help manage and track the performance of paid digital advertising campaigns in collaboration with internal teams and external agencies.
- Conduct competitor analysis to identify industry trends and opportunities for improvement.
- Support day-to-day administrative tasks related to Ecommerce & CRM operations, ensuring smooth execution of digital initiatives.
Profil
- Some prior experience or academic exposure to Ecommerce, Digital Marketing, or CRM-related projects.
- Basic understanding of customer relationship management principles and digital sales strategies.
- Experience with data handling, reporting, or performance analysis in an academic or professional setting.
Technical / Functional / Leadership Skills Required
- Strong analytical skills with the ability to interpret customer data and online performance metrics.
- Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with CRM or Ecommerce platforms is a plus.
- Basic knowledge of digital marketing tools, such as Google Analytics, email marketing software, or social media platforms.
- Excellent communication and organizational skills to collaborate with cross-functional teams.
EducationQualifications / Certifications Required
- Currently pursuing or recently completed a degree in Marketing, Business, Digital Commerce, Data Analytics, or a related field.
- Knowledge of Ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud) or CRM systems is a plus.
Wir bieten
STSM1_DE
E-commerce Internship (m/f/d) Arbeitgeber: British American Tobacco (Germany) GmbH
Kontaktperson:
British American Tobacco (Germany) GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: E-commerce Internship (m/f/d)
✨Tip Number 1
Familiarize yourself with popular E-commerce platforms like Shopify and Magento. Understanding how these platforms work will give you a significant advantage during the interview process.
✨Tip Number 2
Brush up on your data analysis skills, especially in Excel. Being able to interpret customer data and online performance metrics is crucial for this role, so practice analyzing sample datasets.
✨Tip Number 3
Gain some hands-on experience with digital marketing tools such as Google Analytics or email marketing software. This practical knowledge will help you stand out as a candidate who is ready to contribute from day one.
✨Tip Number 4
Network with professionals in the E-commerce and digital marketing fields. Attend relevant workshops or webinars to learn more about industry trends and make connections that could help you land the internship.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: E-commerce Internship (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the E-commerce Internship. Understand the key responsibilities and required skills, and think about how your experiences align with them.
Tailor Your CV: Customize your CV to highlight relevant experiences in E-commerce, Digital Marketing, or CRM. Emphasize any analytical skills and familiarity with tools like Google Analytics or CRM platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for E-commerce and digital marketing. Mention specific projects or experiences that demonstrate your skills and how you can contribute to BAT's mission.
Highlight Your Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data analysis in past projects or studies. This could include coursework, internships, or personal projects.
Wie du dich auf ein Vorstellungsgespräch bei British American Tobacco (Germany) GmbH vorbereitest
✨Show Your Passion for E-commerce
Make sure to express your enthusiasm for e-commerce and digital marketing during the interview. Share any relevant projects or experiences that demonstrate your interest in the field, as this will show that you're genuinely excited about the role.
✨Prepare for Data-Driven Questions
Since the role involves data analysis and reporting, be ready to discuss your experience with interpreting customer data and online performance metrics. Bring examples of how you've used data to drive decisions or improve outcomes in past projects.
✨Familiarize Yourself with Relevant Tools
Brush up on your knowledge of e-commerce platforms and digital marketing tools mentioned in the job description, such as Google Analytics or email marketing software. Being able to speak confidently about these tools will demonstrate your readiness for the internship.
✨Highlight Your Team Collaboration Skills
This role requires collaboration with various teams, so be prepared to discuss your experience working in cross-functional teams. Share specific examples of how you effectively communicated and contributed to team projects in the past.
