IDT Trade & Activation Analyst

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Germany has an exciting opportunity for an IDT Trade & Activation Analyst in Hamburg

Join the DACH Tech Revolution in Hamburg!

Are you ready to step into a role where technology meets innovation and your ideas matter? We\’re on the hunt for an IDT Trade & Activation Analyst to join our DACH IDT team in Hamburg. This is your chance to develop your skills, lead valuable projects, and work with a team that\’s shaping the future. If you\’re curious and ready to roll up your sleeves, keep reading:

• Lead the digitalization of the DACH cluster projects with a drive towards future AI technology
• Coordinate Subject Matter Expertise of platforms / projects / enhancements for Sales / Marketing Channels encompassing B2B eCommerce, CRM, Data analytics.
• Utilize requirements to design and review test cases, process changes, and manage project scope, acceptance, installation, and deployment.
• Lead development of end-user technology projects, including collaboration services and technology suppliers to deliver digital portfolio.
• Link between Trade and Trade Platforms Team to identify new digital opportunities, driving commercial value and transform ideas into business cases.
• Collaborate with Global Information & Digital Technology and local Business teams to implement & get the best out of the global platforms.
• Collaborate with BAT Legal teams to ensure digital initiatives meet required legislations.
• Experience in large global organizations with in-sourced and out-sourced IT services.
• Develop detailed process maps and workflows to visualize current and future state processes, identifying areas for improvement and streamlining operations.
• Design and implement change management plans and communication strategies to ensure smooth transitions during system or process changes.

• University degree required ideally in an analytical discipline, e.g., business or engineering.
• 3-5 years of related work experience
• Extensive business analyst knowledge and experience, particularly in trade and activation processes i.e. Petra CRM, SAP, B2B community and marketing automation, Trade D&A (DWH, local apps)
• Openess and knowledge about AI developments
• IT education background and familiarity with FMCG technology landscapes across the region
• Project mgmt. & ownership skills à Drive projects efficiently and effectively through to successful delivery / result
• Strong time mgmt, stakeholder and stress mgmt. skills
• Solid experience and knowledge in documentation and planning tools and techniques
• Proactivity and initiative, a ‘can-do\‘ attitude with focus on creative problem solving and the ability to work unsupported
• Practical knowledge of Agile, Design Thinking and DevOps
• Proficiency in written and spoken English and German

• We offer a competitive annual performance bonus (subject to eligibility
• Our range of benefits includes transportations and meal support.
• Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.