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- Aufgaben: Support Ecommerce platforms, manage CRM campaigns, and analyze customer data to boost online sales.
- Arbeitgeber: Join British American Tobacco, a global leader in reducing health impacts through innovative products.
- Mitarbeitervorteile: Gain hands-on experience in a dynamic environment with opportunities for growth and learning.
- Warum dieser Job: Be part of a mission-driven team focused on digital marketing and customer engagement.
- Gewünschte Qualifikationen: Pursuing a degree in Marketing, Business, or related fields; some experience in Ecommerce or CRM is a plus.
- Andere Informationen: Work in Hamburg and collaborate with cross-functional teams to drive impactful digital initiatives.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tabacco Germany has an exciting opportunity for a E-commerce & CRM Intern in Hamburg.
What is the direct impact of this role on the team or organization?
This role directly contributes to improving online sales performance, increasing customer retention, and enhancing digital marketing efforts. The intern will play a key role in supporting daily operations and implementing innovative solutions to drive business growth.
Aufgaben
- Support the management of Ecommerce platforms, ensuring product listings, content, and promotions are -to-date and optimized for performance.
- Assist in executing CRM campaigns, including email marketing, SMS, and loyalty initiatives to improve customer engagement and retention.
- Conduct data analysis and reporting on customer behavior, campaign performance, and online sales trends to provide actionable insights.
- Collaborate with marketing and digital teams to enhance the online shopping experience and optimize conversion rates.
- Assist in customer segmentation and personalization strategies to drive targeted marketing efforts.
- Help manage and track the performance of paid digital advertising campaigns in collaboration with internal teams and external agencies.
- Conduct competitor analysis to identify industry trends and opportunities for improvement.
- Support day-to-day administrative tasks related to Ecommerce & CRM operations, ensuring smooth execution of digital initiatives.
Profil
- Some prior experience or academic exposure to Ecommerce, Digital Marketing, or CRM-related projects.
- Basic understanding of customer relationship management principles and digital sales strategies.
- Experience with data handling, reporting, or performance analysis in an academic or professional setting.
Technical / Functional / Leadership Skills Required
- Strong analytical skills with the ability to interpret customer data and online performance metrics.
- Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with CRM or Ecommerce platforms is a plus.
- Basic knowledge of digital marketing tools, such as Google Analytics, email marketing software, or social media platforms.
- Excellent communication and organizational skills to collaborate with cross-functional teams.
EducationQualifications / Certifications Required
- Currently pursuing or recently completed a degree in Marketing, Business, Digital Commerce, Data Analytics, or a related field.
- Knowledge of Ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud) or CRM systems is a plus.
Wir bieten
STSM1_DE
Internship E-commerce & CRM (m/f/d) Arbeitgeber: British American Tobacco (Germany) GmbH
Kontaktperson:
British American Tobacco (Germany) GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Internship E-commerce & CRM (m/f/d)
✨Tip Number 1
Nutze LinkedIn, um dich mit Fachleuten aus der E-Commerce- und CRM-Branche zu vernetzen. Suche nach Mitarbeitern von BAT oder ähnlichen Unternehmen und schau dir ihre Profile an, um mehr über ihren Werdegang und ihre Erfahrungen zu erfahren.
✨Tip Number 2
Informiere dich über aktuelle Trends im E-Commerce und CRM. Lies Blogs, schaue Webinare oder nimm an Online-Kursen teil, um dein Wissen zu erweitern und relevante Themen in deinem Gespräch während des Interviews anzusprechen.
✨Tip Number 3
Bereite dich darauf vor, konkrete Beispiele für deine analytischen Fähigkeiten zu geben. Überlege dir, wie du in der Vergangenheit Daten analysiert hast und welche Erkenntnisse du daraus gewonnen hast, um deine Eignung für die Rolle zu unterstreichen.
✨Tip Number 4
Zeige deine Begeisterung für digitale Marketingstrategien und E-Commerce-Plattformen. Wenn du bereits mit Tools wie Google Analytics oder E-Mail-Marketing-Software gearbeitet hast, erwähne dies und erkläre, wie du diese Kenntnisse in der Praktikumsrolle anwenden könntest.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Internship E-commerce & CRM (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the E-commerce & CRM Internship. Understand the key responsibilities and required skills, and think about how your experiences align with them.
Tailor Your CV: Customize your CV to highlight relevant experiences in E-commerce, Digital Marketing, or CRM. Emphasize any analytical skills and familiarity with tools like Google Analytics or CRM platforms that you possess.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and E-commerce. Mention specific projects or experiences that demonstrate your ability to contribute to the team and support their goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data analysis in past projects or studies. Highlight any experience with reporting on customer behavior or campaign performance, as this is crucial for the role.
Wie du dich auf ein Vorstellungsgespräch bei British American Tobacco (Germany) GmbH vorbereitest
✨Show Your Passion for E-commerce
Make sure to express your enthusiasm for e-commerce and digital marketing during the interview. Share any relevant projects or experiences that demonstrate your interest in the field, as this will show that you're genuinely excited about the role.
✨Prepare for Data-Driven Questions
Since the role involves data analysis and reporting, be ready to discuss your experience with data handling and performance metrics. Think of specific examples where you've used data to drive decisions or improve outcomes, as this will highlight your analytical skills.
✨Familiarize Yourself with Relevant Tools
Brush up on your knowledge of tools like Google Analytics, email marketing software, and CRM platforms. Being able to discuss how you've used these tools or how you would approach using them in the role can set you apart from other candidates.
✨Demonstrate Team Collaboration Skills
This internship requires collaboration with various teams, so be prepared to share examples of how you've successfully worked in a team setting. Highlight your communication skills and how you can contribute to a positive team dynamic.
