Business Development Applied Solutions (f/m/d)

Overview

Bruker is enabling scientists and engineers to make breakthrough post-genomic discoveries and develop new applications that improve the quality of human life.

Bruker’s high-performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels.

In close cooperation with customers, Bruker is enabling innovation and customer success in post-genomic life science molecular and cell biology, in disease biology and translational research, in specialty diagnostics, in applied and biopharma applications, as well as in industrial and cleantech research and QC, and in next-gen semiconductor metrology in support of AI.

Bruker offers differentiated, high-value life science and diagnostics systems and solutions in preclinical imaging, clinical phenomics research, proteomics and multiomics, spatial and single-cell biology, functional structural and condensate biology, as well as in clinical microbiology, molecular diagnostics and therapeutic drug monitoring.

Today, more than 11000 employees at over 90 locations are working on this permanent challenge to make the world a better place.

For more information, please visit www. bruker. com .

Responsibilities

Bruker Daltonics division offers Mass Spectrometry (MS) solutions for a wide spectrum of analytical applications and market segments.

Business Development Applied Solutions, EMEA will be responsible for driving growth of MS solutions across EMEA with a primary focus on applied markets, specifically clinical mass spectrometry and contaminant analysis (environmental, food, consumer products, and industrial testing).

Working in close partnership with regional field sales, marketing, and applications teams, this role will develop and execute market strategies, accelerate pipeline and bookings, expand adoption within existing accounts, and identify and penetrate new opportunities across priority countries and customer segments.

Success requires strong technical credibility, a consultative sales approach, and the ability to translate customer workflows and regulatory requirements into differentiated value propositions for Bruker MS platforms.

• Own and deliver applied markets MS growth across EMEA, with emphasis on clinical mass spectrometry and contaminant analysis, against annual bookings and pipeline targets.
• Develop and execute the EMEA applied markets business plan: segmentation, prioritization, value propositions, competitive strategy, and country-level execution with sales leadership.
• Identify, map, and develop target accounts across EMEA (clinical laboratories, hospital networks, reference labs, CROs, environmental labs, food testing labs, and industrial QA/QC) and drive account penetration plans.
• Generate and develop new opportunities by aligning to customer workflows (sample preparation, LC-MS/MS methods, data integrity, QA) and emerging needs (new contaminants, evolving clinical assays, regulatory changes).
• Partner with EMEA field sales to qualify, shape, and close strategic opportunities; provide deal coaching, application positioning, and executive-level customer engagement.
• Drive new account acquisition and expansion within existing accounts, ensuring strong customer experience and sustained adoption of Bruker MS solutions.
• Maintain accurate forecasting and funnel hygiene; prepare and submit monthly and quarterly activity reports, sales forecasts, and pipeline growth reports for EMEA applied markets.
• Identify and establish relationships with regional key opinion leaders (KOLs), professional societies, and reference sites in clinical MS and contaminant testing; leverage these relationships to position and promote Bruker solutions.
• Collaborate with regional marketing on demand generation, campaigns, and content tailored to clinical MS and contaminant analysis; support regional events, workshops, and conferences.
• Monitor the EMEA applied markets landscape including competitors, reimbursement and regulatory trends (e. g., IVDR where relevant), standardization, and emerging contaminants; translate insights into actionable growth initiatives.
• Provide ongoing market and application training to sales and support teams; articulate customer requirements and demonstrate how Bruker solutions address compliance, throughput, sensitivity, specificity, and data integrity needs.
• Collaborate across Bruker divisions and global product teams to ensure strong EMEA positioning, reference success, and a coordinated go-to-market approach for applied markets workflows.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Deep knowledge of applied markets, with demonstrated expertise in clinical mass spectrometry and/or contaminant analysis (environmental, food, consumer products, or industrial testing) including customer workflows and buying drivers.
• Strong personal credibility to influence technical and financial decisions with laboratory leadership, quality/regulatory stakeholders, and procurement across EMEA.
• Working knowledge of LC-MS/MS method development and validation, quantitative workflows, and high-resolution MS technologies; familiarity with regulated environments (e. g., ISO 15189/17025, Gx P) is desirable.
• Ability to present and promote Bruker solutions to a variety of prospects and customers, translating technical performance into outcomes such as improved turnaround time, compliance, and total cost of ownership.
• Ability to set priorities, develop and execute plans in a matrixed, multicultural environment and manage stakeholders across multiple EMEA countries.

Education and/or Experience

• MS or Ph D degree in chemistry, physics, or related disciplines.
• Minimum 5 years of experience in business development or sales of capital equipment.
• Experience in lead generation, new account penetration and management.
• Sound background in analytical technology, and Mass Spectrometry in particular.
• Working knowledge of Microsoft Office and Salesforce CRM.
• 50% of travel time will be expected both for sales activities and trade shows.