Marketing Manager (m/f/d)

Overview

Bruker is enabling scientists and engineers to make breakthrough post-genomic discoveries and develop new applications that improve the quality of human life. Bruker’s high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in post-genomic life science molecular and cell biology research, in applied and biopharma applications, in microscopy and nanoanalysis, as well as in industrial and cleantech research, and next-gen semiconductor metrology in support of AI. Bruker offers differentiated, high-value life science and diagnostics systems and solutions in preclinical imaging, clinical phenomics research, proteomics and multiomics, spatial and single-cell biology, functional structural and condensate biology, as well as in clinical microbiology and molecular diagnostics.

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As part of Group Marketing the Marketing Specialist FT-NMR Benchtop supports the strategic direction of the NMR Benchtop Business team. The Marketing Specialist FT-NMR Benchtop works closely with key market segments (Pharma, Cleantech, Applied Markets, and Academia) ensuring that the product line’s unique value proposition is effectively communicated. This role involves developing compelling product content, equipping the sales team with necessary tools, ensuring marketing standards are met across all channels, reporting on marketing metrics, and coordinating FT-NMR Benchtop conferences. The specialist will proactively consult with the Business Team and Sales on marketing concerns and ensure efficient lead management and sales actions for the business development team.

Responsibilities

• Proactively consult with the NMR Benchtop Business Team and Sales on marketing concerns for the product line.
• Create a marketing plan for Fourier 80 Benchtop NMR in alignment with the NMR Benchtop Business Team and overall Marketing Group strategy
• Act as the central point of contact for the product line from a marketing perspective, working with key market segments such as Pharma, Cleantech, Applied Markets, and Academia.
• Define and communicate the product’s unique value proposition and key differentiators to the benchtop market in alignment with the Fourier 80 NMR Strategy
• Develop compelling product messaging and content that effectively communicates the features, benefits, and value of the product to customers, with a focus on webpages, digital marketing, and event content.
• Equip the sales team with the necessary marketing tools to effectively sell the FT-NMR Benchtop. This could include product demos, sales presentations, and competitive battle cards.
• Ensure that marketing standards and efficiencies are met for all Marketing Channels, applying Group Marketing Processes.
• Regularly report on marketing metrics (CRM) regarding FT-NMR Benchtop Marketing, ensure lead management, and organize sales actions for our business development team.
• Coordinate and orchestrate FT-NMR Benchtop conferences (i.e., space booking, utilities, and shipping of show materials as needed)

Qualifications

• Bachelor\’s Degree in Marketing, Communication or similar focus
• English Language Skills (min. C1 Level)
• Advanced: Excellent verbal, written, and computer-supported presentation skills.
• Expert: High project management skills with proven ability to effectively manage multiple priorities and manage differing time constraints. Strong experience from working proactively with global Product Management / Market Management and marketing teams.
• Able to work autonomously
• Analytical Skills and assertiveness
• Communications Skills & Creativity
• Flexibility and seeing change as an opportunity
• Ability for teamwork
• Resilience

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