Sales Director

Overview

Bruker Alicona is a global leader in optical metrology for quality assurance in precision manufacturing. We develop, produce, and distribute optical 3D measurement systems and are part of the Bruker family. Since our founding in 2001, we have gained internationally renowned customers through continuous innovation and technological excellence.

We are currently looking for a new

Head of Sales – Sales Director (f/m/d)

Are you eager to contribute to and expand a global sales network?

Are you both solution-oriented and people-focused?

Can you inspire others to see every “no” as the next step toward a “yes”?

…then you’re exactly who we’re looking for!

Responsibilities

As Sales Director, you will take global responsibility for the strategic and operational management of international sales at Bruker Alicona. You will actively shape revenue development, strengthen the market position of our products, and build sustainable relationships with customers and sales partners worldwide – always with a focus on profitability and customer satisfaction.

What to expect:

• Team size: approx. 30 employees worldwide
• Scope of responsibility: ~40 million USD annual revenue, 6 international markets

Your responsibilities:

• Develop and implement global sales strategies in close collaboration with executive management and regional leadership
• Lead and further develop an international sales team of around 30 employees across Austria, Germany, France, China, the USA, and Italy
• Manage and expand indirect sales channels worldwide in cooperation with other departments (Marketing, Application Engineering, Service)
• Take responsibility for achieving global sales targets and forecasts in line with the Bruker Alicona Sales Approach
• Build and maintain an effective sales funnel using our CRM system
• Identify and acquire new customers while managing existing key accounts
• Prepare quotations and oversee the entire order process
• Collaborate closely with the Application Engineering and Global Sales Operations teams

Qualifications

• Completed higher education with a strong academic foundation
• Several years of experience in international sales leadership roles, ideally in a technical or industrial environment
• Proven leadership experience in multicultural teams
• Sales management experience in an international niche market is a strong plus
• Solid background in industrial sales and selling complex, high-tech products
• Proficient in SAP and ERP systems (e.g., Salesforce), with strong skills in analyzing key sales metrics and planning related forecasts
• Knowledge in the field of metrology is always an advantage
• Entrepreneurial mindset and collaborative approach with executive leadership
• Strong focus on sales activities rather than consulting
• Leadership skills with a clear strategic vision and strong interpersonal sensitivity
• Intercultural competence for effective collaboration with international customers
• Fluent in English and good command of German; additional languages are a plus
• Willingness to travel globally

Our Offer

• Market leadership in optical 3D metrology – always at the cutting edge of what’s possible
• A management position with real opportunities to shape and influence
• Close collaboration with department leadership and short decision-making paths
• Tailored onboarding and training to ensure a smooth professional and personal start
• A collaborative, informal work culture with a strong sense of cross-departmental teamwork
• Flexible working hours with flextime and no core hours
• Space for initiative and personal responsibility – your ideas are heard and can be implemented
• Career development opportunities within Bruker Alicona and the wider Bruker Group
• Attractive location at Technopark Raaba: bar/café, supermarket, gym, bike path with on-site showers, direct highway access
• Daily meal allowance when working on-site
• Home office option (up to five days per month by arrangement)
• Regular employee events – and we don’t just mean the Christmas party
• Bonus payments upon achievement of targets

The minimum gross salary according to the collective agreement is €5,900/month (based on a 38.5-hour week), with a clear willingness to overpay depending on qualifications and experience. We’re happy to discuss the details in a personal conversation.

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