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- Aufgaben: Develop and implement marketing strategies for dealerships to boost sales of BYD passenger cars.
- Arbeitgeber: Join BYD, a leader in zero emissions transportation, committed to sustainability and innovation.
- Mitarbeitervorteile: Enjoy competitive salary, 25 days leave, and opportunities for professional growth in a dynamic environment.
- Warum dieser Job: Be part of a passionate team driving change in the automotive industry while promoting eco-friendly solutions.
- Gewünschte Qualifikationen: Degree in Marketing or Business, 3 years experience in dealer marketing, fluent in German and English.
- Andere Informationen: Join a diverse team dedicated to creating a cleaner, greener future.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Join Our Team as a Dealer Marketing Specialist (Passenger Car)
We\’re currently looking for a dynamic and passionate Dealer Marketing Specialist for our Passenger Car Division. Positioned within our German subsidiary, this role focuses on developing and implementing marketing strategies that align with our dealerships\‘ needs across Germany.
Key Objectives & Responsibilities
Dealer Support and Development
- Design and implement marketing strategies tailored to dealer needs, enhancing the visibility and sales of BYD passenger cars.
- Organize and execute dealer training programs, ensuring a thorough understanding of BYD\’s product offerings and marketing tools.
- Work closely with the sales team to identify market opportunities and dealer-specific challenges, proposing effective solutions to drive growth.
- Conduct regular market analysis to stay ahead of industry trends and competitor activities, adapting strategies as necessary.
Marketing and Promotional Activities
- Collaborate with the marketing department to develop and roll out promotional campaigns tailored to the dealer network.
- Monitor and analyze the effectiveness of marketing initiatives, providing insights and recommendations for optimization.
- Ensure brand consistency across all dealer marketing materials and activities, adhering to BYD\’s brand standards.
Event Management
- Plan and execute dealer events, including product launches, training sessions, and other promotional activities.
- Coordinate with external vendors and partners to ensure the successful execution of events.
- Measure and report on event outcomes, using insights to improve future activities.
Qualifications:
- Degree in Marketing, Business Administration, or a related field.
- Minimum three years of experience in dealer marketing, preferably within the automotive industry.
- Strong understanding of the German automotive market and dealer networks.
- Proven track record in developing and executing successful marketing strategies.
- Excellent communication skills in both German and English. Chinese language skills are a plus.
- Proficient in Microsoft Office and marketing software. Experience with CRM systems preferred.
- Ability to work independently and as part of a team in a fast-paced environment.
We Offer:
- Competitive salary with performance-based incentives.
- 25 days annual leave, plus public holidays.
- Opportunity for professional development in a leading multinational company.
- Dynamic and friendly work environment.
- Exciting role in promoting zero emissions transportation and contributing to a sustainable future.
BYD is committed to a policy of equal opportunities. We respect diversity and invite applications from all sections of the community. If you are driven by excellence and wish to contribute to our journey towards a cleaner, greener future, apply to join us as a Dealer Marketing Specialist for our Passenger Car Division.
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Dealer Marketing Specialist (Passenger Car) Arbeitgeber: BYD Europe
Kontaktperson:
BYD Europe HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Dealer Marketing Specialist (Passenger Car)
✨Tip Number 1
Familiarize yourself with the latest trends in the German automotive market. Understanding current consumer preferences and competitor strategies will help you tailor your marketing approaches effectively.
✨Tip Number 2
Network with professionals in the automotive industry, especially those involved in dealer marketing. Attend industry events or webinars to build connections that could provide insights and opportunities.
✨Tip Number 3
Showcase your experience with successful marketing campaigns in your discussions. Be ready to discuss specific examples of how you've driven growth and supported dealers in previous roles.
✨Tip Number 4
Prepare to demonstrate your communication skills in both German and English during interviews. Being able to articulate your ideas clearly in both languages will be a significant advantage in this role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Dealer Marketing Specialist (Passenger Car)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Dealer Marketing Specialist position. Understand the key responsibilities and qualifications required, as this will help you tailor your application effectively.
Tailor Your CV: Customize your CV to highlight relevant experience in dealer marketing and the automotive industry. Emphasize your achievements in developing marketing strategies and any experience with dealer networks.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the automotive industry and your understanding of the German market. Mention specific examples of how you've successfully implemented marketing strategies in previous roles.
Highlight Language Skills: Since excellent communication skills in both German and English are required, make sure to clearly state your language proficiency in your application. If you have any knowledge of Chinese, be sure to include that as well.
Wie du dich auf ein Vorstellungsgespräch bei BYD Europe vorbereitest
✨Understand the Automotive Market
Make sure to research the German automotive market and familiarize yourself with current trends and challenges. This knowledge will help you demonstrate your understanding of the industry during the interview.
✨Showcase Your Marketing Experience
Prepare specific examples of successful marketing strategies you've developed or executed in the past, especially in dealer marketing. Highlight how these experiences can be applied to enhance BYD's visibility and sales.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly in both German and English. Be ready to discuss how you would train dealers and collaborate with the sales team.
✨Prepare for Event Management Questions
Expect questions about your experience in planning and executing events. Be prepared to discuss how you would approach organizing dealer events and measuring their success to improve future initiatives.
