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- Aufgaben: Drive brand visibility and sales through PR campaigns and media relations.
- Arbeitgeber: Join BYD Europe, a leader in sustainable technology and automotive innovation.
- Mitarbeitervorteile: Enjoy competitive pay, commuting allowance, and team-building events.
- Warum dieser Job: Be part of a mission-driven team focused on a zero-emission future.
- Gewünschte Qualifikationen: 3+ years in PR/Communication, fluent in English and Mandarin, marketing degree required.
- Andere Informationen: Work in a fast-paced environment with opportunities for personal growth.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
About the Department:
The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
As Marketing Communication Specialist, you will:
The Marketing & Communication Coordinator reports directly to the Marketing & Communication Section Manager. The Marketing & Communication Coordinator is responsible to build the brand and drive sales in the local market by working closely with the Marketing & Communication Manager and build solid relations with Media Agencies, Press, local institutions and support the dealer network.
Key Responsibilities:
- Responsible for the Execution of national advertising and PR campaigns.
- In charge of the implementation of marketing plan, aligned with the European Marketing and PR Team.
- Maintain good cooperative relationships with press, media, digital influencers, etc., dock PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories.
- Focus on the content output of various media channels, and monitor public opinion.
- Ensure test drive facilities for Press, Media, Social media influencers and leasing companies (STR / LTR).
- Actively engage and Collaborate on any European event or activity as needed.
- Cooperate with the company's project and promote PR events and content, analyze the effect of the activities, and integrate the information feedback into the activity process.
- Be a brand Ambassador and work always with the Customer in mind.
- Supporting the department's accounting operations and signing approval documents.
- Support in the production of reports for international boards.
Key Results:
- Commercial and funnel management metrics
- Sales & Delivery goals
- Brand Awareness & Positioning
- Customer Happiness
- Customer engagement level media publicity level
Your profile:
- University Degree in Marketing, Sales, or commercial disciplines.
- Solid Experience in Automotive industry or Branded Public Relations/Communication field.
- 3+ years of experience in roles related to PR & Communication management in Automotive business.
- Excellent Digital Tools knowledge.
- Customer-oriented mindset.
- Excellent communication and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open minded.
- Results oriented.
- Ability to work to deadlines, hands on approach, motivated to get results.
- Effective and eloquent communication in English, and Mandarin Chinese is mandatory (Other European languages would be a plus).
- Connected with our Mission and a more sustainable Future.
We offer:
- Job in a fast-developing company which embodies sustainable and forward-thinking technology.
- Performance and experience based competitive remuneration, commuting allowance.
- Team building events and employee learning opportunities.
Our Purpose:
To build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
Marketing Communication Specialist Arbeitgeber: BYD Europe
Kontaktperson:
BYD Europe HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Communication Specialist
✨Tip Number 1
Make sure to showcase your experience in the automotive industry during any networking opportunities. Attend industry events or webinars where you can meet professionals from BYD or similar companies, and don't hesitate to discuss your relevant background.
✨Tip Number 2
Familiarize yourself with BYD's brand values and recent marketing campaigns. This knowledge will help you engage in meaningful conversations and demonstrate your genuine interest in the company and its mission during interviews.
✨Tip Number 3
Leverage your connections in the media and PR sectors. If you know anyone who has worked with BYD or in the automotive field, reach out to them for insights or potential referrals that could give you an edge in the application process.
✨Tip Number 4
Stay updated on trends in digital marketing and PR, especially those relevant to the automotive industry. Being able to discuss current strategies and tools during your interactions will show that you're proactive and knowledgeable, making you a more attractive candidate.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Communication Specialist
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, PR, and the automotive industry. Emphasize your skills in digital tools and customer engagement, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainable technology and how it aligns with BYD's mission. Mention your proficiency in Mandarin Chinese and any other European languages you speak, as this is a key requirement.
Showcase Your Communication Skills: Since excellent communication is essential for this position, consider including examples of successful campaigns or projects you've managed. Highlight your ability to build relationships with media and stakeholders.
Demonstrate Results Orientation: Provide specific examples of how you've achieved results in previous roles. Use metrics to showcase your impact on brand awareness, sales, or customer engagement, which are important for the Marketing Communication Specialist role.
Wie du dich auf ein Vorstellungsgespräch bei BYD Europe vorbereitest
✨Showcase Your PR Experience
Make sure to highlight your previous experience in PR and communication management, especially within the automotive industry. Be ready to discuss specific campaigns you've executed and the results they achieved.
✨Demonstrate Your Digital Savvy
Since excellent digital tools knowledge is crucial for this role, prepare examples of how you've utilized digital platforms for marketing and PR. Discuss any tools or software you are proficient in that can enhance brand visibility.
✨Emphasize Your Language Skills
As fluency in Mandarin Chinese is mandatory, be prepared to demonstrate your language skills during the interview. You might be asked to conduct part of the conversation in Mandarin, so practice key phrases related to marketing and communication.
✨Align with the Company’s Mission
Research BYD's mission of building a zero-emission future and think about how your values align with this goal. Be ready to discuss how you can contribute to their vision and what sustainability means to you in the context of marketing.
