von: BYD EUROPE
About The Role
As the Head of Marketing , you will be responsible to build the brand from 0-1 and drive sales in Local swiss market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering and need collaboration ability.
About The Role
As the Head of Marketing , you will be responsible to build the brand from 0-1 and drive sales in Local swiss market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering and need collaboration ability.
The Key responsibilities will be:
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
- Brand Promotion and Awareness: Collaboratively work with the European PR and Event team, for all marketing activities execution in the region such as National Events, advertising, digital campaigns… to enhance the brand awareness and influence. /Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
- Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance. /Conduct post event analysis to understand effectiveness of action and feed this information into the marketing plan process. Budget Management: Take responsibility of steering marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
- Localization and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy. /Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.
- University Degree in Marketing, Sales or commercial disciplines.
- Solid Experience in Automotive industry or Branded Retail Products.
- 8+ years of experience in roles related to Marketing management in Automotive business.
- Excellent communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Effective and eloquent communicator in English German language is mandatory ，and French and Italian(Other European languages and/or Mandarin Chinese would be a plus).
- Performance and experience based competitive remuneration, KPI variable salary, company car (if applicable). /
PR & Marketing Manager (m/w/d) – (in English) in Zug Arbeitgeber: BYD Europe
BYD ist ein hervorragender Arbeitgeber, der dir die Möglichkeit bietet, im Herzen Berlins in einem dynamischen und wachsenden Markt der Elektromobilität zu arbeiten. Du profitierst von einem abwechslungsreichen Aufgabengebiet, attraktiven Gehältern sowie umfangreichen Trainings- und Weiterbildungsmöglichkeiten, die deine persönliche und berufliche Entwicklung fördern. In einem starken Team mit einem hohen Maß an Zusammenhalt trägst du aktiv zur Zukunft der Elektromobilität bei und erlebst einen Arbeitsalltag, der sowohl herausfordernd als auch erfüllend ist.
