Content Marketing Manager fmd

At Customer Alliance we are obsessed with feedback and that reflects in the culture and the product we’re building. We’re a diverse team (comprising 25 nationalities!) who support and inspire each other every day. We pride ourselves on a positive and growth-oriented work environment where employees are encouraged to share ideas, develop their skills, and have plenty of fun along the way.

We’re Looking For

Are you a hands-on content marketer who thrives in a fast-paced B2B SaaS environment? Do you enjoy creating content that drives engagement and conversions? If so, let’s talk!

We’re looking for a Content Marketing Manager to own our content strategy and execution. You’ll create high-quality content across website pages, landing pages, newsletters, SEO, sales enablement materials, and paid ad concepts. Experience in a B2B company is preferred as you’ll craft content for business decision-makers. If you excel at developing compelling content and have CMS experience (WordPress / Elementor), this role is for you!

Your Responsibilities

1. Website Content & Landing Page Execution (Top Priority)

• Write and optimize website content including new pages and updates to existing ones.
• Manage WordPress (Elementor) CMS adding and updating content across multiple languages.
• Create and execute paid ad landing pages ensuring they are conversion-optimized and aligned with ad messaging.
• Conduct SEO research to inform content strategy and improve organic performance.
• Collaborate on Performance Marketing activities to ensure seamless integration between paid campaigns and website content.

2. Newsletter & Email Marketing

• Own the newsletter strategy ensuring it supports brand awareness, lead nurturing, and customer engagement.
• Plan, write, and manage newsletters tailored to different audience segments.
• Develop and execute event & promotional emails including customer communications (e.g. price increases, special offers).
• Ensure email content is aligned with marketing and sales goals.
• Develop ad concepts & copywriting in collaboration with the Performance Marketer.
• Align ad copy & landing pages for better conversion rates.
• Create and maintain sales enablement materials including one-pagers, case studies, booth copy, and presentations for sales and partnerships.

We Expect

• Proven experience in content marketing in a B2B SaaS company.
• Strong copywriting and content strategy skills across various channels.
• Hands-on experience with WordPress (Elementor) or similar CMS platforms.
• Familiarity with SEO best practices and ability to optimize content for organic search.
• Experience with email marketing & automation tools (HubSpot).
• Ability to develop conversion-optimized landing pages for paid advertising.
• Strong cross-team collaboration skills as you will be working alongside other revenue teams.

If You Have It, It’s a Plus:

• Experience with multilingual content management.
• Additional languages such as German, Italian, or French.
• Basic knowledge of HTML & web development principles.

What We Offer:

• Working in one of the leading SaaS companies in Germany.
• Hybrid model with a flexible working setup so that you take advantage of our lively Berlin office.
• Team offsite budgets.
• FitX membership.
• 26 vacation days, earning additional vacation days each year of employment up to 34 days.
• Great cooperation with different partners for employee discounts.
• Yearly education budget of 1,000 for job-related training (after 6 months of employment).

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