Your responsibilities at C&A
- Supports the Unit Leader Campaign Management in strategic activities, e.g., deriving opportunities for brand activation for the respective division from strong consumer and product insights as well as key product stories and benefits, in close collaboration with merchant teams
- Leads development and execution of compelling and competitive 360° campaigns in collaboration with respective agencies, internal creative resources and incorporating input from dedicated channel experts (Brand Design, PR, Social Media, Ecommerce and VM)
- Tracks and evaluates outcome of campaigns from a Marketing view in order to generate learnings for future activities
- Manages internal and external agencies and production houses for marketing campaign creative execution
- Divisional point of contact for the marketing campaigns
