Your responsibilities at C&A
- Creating strategic content which support the communication of our brand values as well as leveraging our ambitious eCommerce growth goals
- Balancing branding and product communication in an engaging narrative across digital channels
- Project managing the various internal requirements when it comes to always-on campaigns
- Aligning the content calendar with the overall marketing calendar
- Closely coordinating and liaising with the Campaign Unit, as well as with C&A eCommerce department
- Closely connecting to the Buying organisation and the C&A marketing specialists in the countries
- Critically analysing content success in close collaboration with the channel managers, analysts and paid social colleagues
- Integrating marketing performance learnings into the content calendar development (‘Test, learn, adapt’)
- Leveraging external agencies as necessary
