h3Role purpose /h3pCadillac is building a distinctive luxury challenger brand in Europe, combining bold American design, advanced technology, electric performance, and premium customer experiences. Corvette brings iconic performance, heritage, and enthusiast credibility to the portfolio. Together with these and other GM nameplates and brands marketed in Europe, this is an opportunity to shape how the full portfolio is discovered, desired, and experienced across multiple European markets. /ph3Key responsibilities /h3ulliOwn the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette, balancing long-term brand desirability, portfolio priorities, and near‑term commercial performance. /liliBuild awareness, consideration, cultural relevance, and demand among luxury, performance, EV, and enthusiast audiences. /liliLead market and product launches, including positioning, audience strategy, creative, media, PR, social, influencer, experiential, retail, and partner activation. /liliBuild and operate a full‑funnel growth engine across paid, owned, earned, digital, CRM, retail, and partner channels. /liliAct as a hands‑on performance marketer, setting targets and optimizing acquisition, lead generation, nurture, conversion, cost efficiency, and return on marketing investment. /liliAlign marketing with sales forecasts, vehicle availability, inventory, pricing, retail readiness, network coverage, portfolio mix, and profitability objectives. /liliMaximize overall company financial performance by prioritizing marketing investment and portfolio demand across BEV, Corvette, and Nav in line with their different profitability profiles and the company’s VP/EBIT objectives. /liliAdapt marketing strategies across varied European selling and distribution models, including direct‑to‑consumer, digital commerce, agents, dealers, and distributors. /liliEnable partners with localized campaign toolkits, content, media guidance, digital assets, retail materials, lead‑management standards, and measurement frameworks. /liliOwn the customer journey from discovery and consideration through configuration, lead capture, test drive, purchase, onboarding, ownership, and advocacy. /liliImprove websites, configurators, digital commerce, CRM, lead forms, test‑drive booking, retailer handoffs, and lifecycle engagement. /liliMaximize the brand and commercial value of Cadillac’s Formula 1 platform through year‑round activation that drives fan engagement, customer acquisition, and retail outcomes. /liliUse data, analytics, marketing technology, experimentation, automation, and responsible AI to improve targeting, creative, personalization, speed, and effectiveness. /liliManage the European marketing budget and establish disciplined measurement across brand health, demand, conversion, cost per qualified lead, cost per acquisition, and marketing ROI. /liliLead and develop a high‑performing European marketing team and agency ecosystem, partnering closely with Global Marketing, Global Cadillac, GM Europe, Sales, Product, Commercial Operations, Network, Finance, Legal, Customer Experience, and other relevant functions. /li /ulh3Measures of success /h3pGrowth in brand awareness, consideration, share of voice, share of search, and cultural relevance, using agreed market‑level measurement. /ppQualified leads, test‑drive requests, conversion, retail volume, market share, and profitable demand generation. /ppCost per qualified lead, cost per acquisition, return on ad spend, and return on marketing investment. /ppVehicle availability and inventory sell‑through supported by effective marketing. /ppDelivery against clear company profitability targets, including VP/EBIT, with appropriate contribution from portfolio mix, demand generation, and marketing investment. /ppPartner activation, campaign adoption, lead‑management performance, and network growth. /ppDigital journey completion, CRM engagement, customer experience, and advocacy. /ppSuccessful delivery of launches, Formula 1 activations, partnerships, and priority campaigns on time and within budget. /ph3Qualifications /h3ulliSignificant progressive marketing leadership experience, including responsibility for multi‑market or regional strategy; automotive experience strongly preferred. /liliProven ability to connect brand building, performance marketing, demand generation, retail performance, and commercial outcomes across a multibrand portfolio. /liliExperience launching or scaling brands, products, or retail networks across Europe or another complex international region. /liliExperience leading a multibrand portfolio and balancing brand, volume, mix, pricing, investment, and profitability priorities. /liliExperience working with mixed go‑to‑market models, including distributors, dealers, agents, direct‑to‑consumer, digital commerce, or other partner channels. /liliStrong digital, CRM, martech, website, analytics, and marketing measurement capabilities. /liliExperience managing budgets, agencies, partners, and cross‑functional stakeholders in a matrixed organization, with strong commercial and financial acumen. /liliExperience with premium or luxury EV brands, new brand launches, or sports, cultural, technology, or motorsport partnerships is desirable. /liliFluency in English required; additional European languages are a plus. /li /ulh3Leadership attributes /h3ulliCommercially minded, portfolio‑oriented brand builder who is energized by creating a distinctive luxury and performance presence in Europe while maximizing company performance. /liliStrategic and hands‑on performance marketer who is comfortable setting growth targets, analyzing results, and optimizing execution. /liliPortfolio‑minded and financially accountable leader who can balance the distinct roles and profitability profiles of BEV, Corvette, and Nav. /liliCustomer‑led, digitally fluent, data‑informed, and willing to test, learn, and adapt quickly. /liliInfluential and collaborative across countries, functions, agencies, and distribution partners. /liliAuthentic, inclusive leader who builds capability, accountability, energy, and trust in a growing team. /li /ulpGM does not provide immigration‑related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. /ppThis role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week (or other frequency dictated by their manager). The selected candidate will be required to travel on a regular basis (25‑50%) for this role. /ph3About GM /h3pOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. /ph3Why Join Us /h3pWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. /ph3Non‑Discrimination and Equal Employment Opportunities /h3pGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. /ppWe strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. /ph3Accommodations /h3pGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1‑800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. /ph3Learn more about /h3pOur Company Our Culture How we hire Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure‑seekers and imaginative thought leaders to help us transform mobility. Explore our global locations /p #J-18808-Ljbffr
