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- Aufgaben: Lead and execute innovative marketing strategies to boost sales in the DACH region.
- Arbeitgeber: Join a dynamic tech company focused on growth and collaboration.
- Mitarbeitervorteile: Enjoy 30 days of vacation, free drinks, fitness center access, and more perks!
- Warum dieser Job: Be part of a creative team driving impactful marketing campaigns in a vibrant work culture.
- Gewünschte Qualifikationen: 6+ years in field marketing, fluent in German and English, tech-savvy with CRM tools.
- Andere Informationen: Apply easily via Campusjäger—no cover letter needed!
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
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Field Marketing Manager (m/f/d), Karlsruhe
Location:
Karlsruhe
Job Category:
Hospitality
EU work permit required:
Yes
Job Reference:
9908766
Job Views:
12
Posted:
22.01.2025
Expiry Date:
08.03.2025
Job Description:
What can you expect?
- You develop and deliver quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals.
- You develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region, and execute demand generation marketing programs including third-party hosted events, our company hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
- You forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed, and own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region.
- You maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners, and assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs.
- You work closely with the our company sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy.
- You drive lead acquisition, nurture, and support the development of pipeline opportunities.
What should you bring along?
- You have a minimum of 6 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred.
- You have experience marketing to midsize companies up to enterprise companies in the DACH region. “Mittelstand” marketing experience is a bonus.
- You possess knowledge of Eloqua (or an equivalent automation tool—Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred. Experience with Tableau or other visualization software is a plus.
- You are self-motivated, capable of working autonomously and communicating with remote management for extended periods.
- You have strong demand generation experience building multi-touch, integrated campaigns.
- You possess excellent strategic thinking skills with the ability to make data-driven decisions, and are fluent in German and business-level English.
What do we offer?
- 30 days holiday, 24th and 31th December free.
- Bonus model.
- Structured induction.
- Training programs at our company Academy.
- Departmental and corporate events.
- Fitness center at the Headquarters in Karlsruhe.
- Free drinks and fruit.
- And a lot more.
Our job offer Field Marketing Manager (m/f/d) sounds interesting? We’re excited to receive your application via our partner Campusjäger by Workwise.
With Campusjäger by Workwise you can apply within a few minutes as you don’t need a cover letter . You’ll also be able to track the status of your application at anytime.
Job Requirements:
Performance Marketing, International Marketing
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Field Marketing Manager (m/f/d), Karlsruhe Arbeitgeber: Campusjäger by Workwise
Kontaktperson:
Campusjäger by Workwise HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Field Marketing Manager (m/f/d), Karlsruhe
✨Tip Number 1
Fokussiere dich auf deine Erfahrung im Bereich Field Marketing, insbesondere in der Technologiebranche. Bereite konkrete Beispiele vor, wie du erfolgreich Marketingstrategien entwickelt und umgesetzt hast, um die Verkaufsziele zu erreichen.
✨Tip Number 2
Nutze dein Netzwerk, um Kontakte zu Personen in der DACH-Region zu knüpfen, die in der Logistik oder Cloud-Branche tätig sind. Diese Verbindungen können dir wertvolle Einblicke und möglicherweise Empfehlungen geben.
✨Tip Number 3
Sei bereit, deine Kenntnisse über Marketing-Automatisierungstools wie Eloqua oder HubSpot zu demonstrieren. Zeige, wie du diese Tools genutzt hast, um Kampagnen zu optimieren und den Erfolg zu messen.
✨Tip Number 4
Bereite dich darauf vor, deine strategischen Denkfähigkeiten unter Beweis zu stellen. Überlege dir, wie du datenbasierte Entscheidungen getroffen hast, um Marketingpläne anzupassen und den Umsatz zu steigern.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Field Marketing Manager (m/f/d), Karlsruhe
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Field Marketing Manager position. Tailor your application to highlight your relevant experience in developing marketing strategies and executing demand generation programs.
Highlight Relevant Experience: Emphasize your field marketing experience, especially in technology companies and the DACH region. Mention any specific campaigns or projects you've led that align with the job description, particularly those involving OEM and Reseller partners.
Showcase Your Skills: Demonstrate your proficiency with marketing automation tools like Eloqua, CRM systems like MS Dynamics or Salesforce, and any visualization software such as Tableau. Provide examples of how you've used these tools to drive marketing success.
Submit Your Application: Apply through Campusjäger by Workwise as instructed in the job posting. Since a cover letter is not required, focus on ensuring your CV is up-to-date and clearly outlines your qualifications for the role.
Wie du dich auf ein Vorstellungsgespräch bei Campusjäger by Workwise vorbereitest
✨Understand the DACH Market
Make sure to research the DACH region's market dynamics, especially in logistics and cloud technology. Be prepared to discuss how your previous experiences align with the specific needs of midsize to enterprise companies in this area.
✨Showcase Your Campaign Success
Prepare examples of successful demand generation campaigns you've executed. Highlight your ability to build multi-touch, integrated campaigns and how they impacted sales cycles, as this will demonstrate your strategic thinking and data-driven decision-making skills.
✨Familiarize Yourself with Tools
Brush up on your knowledge of marketing automation tools like Eloqua, Marketo, or HubSpot, as well as CRM systems like MS Dynamics or Salesforce. Being able to discuss your proficiency with these tools will show that you're ready to hit the ground running.
✨Communicate Your Autonomy
Since the role requires self-motivation and the ability to work autonomously, be ready to share examples of how you've successfully managed projects independently. This will reassure the interviewers of your capability to thrive in a remote management environment.
