Senior Coordinator Marketing and Business Development

My client, a leading international law firm, are looking for a Marketing & Business Development Senior Coordinator to join their team and take on a fundamental role in helping the marketing and BD function deliver excellent results — supporting our lawyers in winning more work and building new connections in priority areas.

This role provides high-quality Marketing and Business Development support within the assigned practice group(s), adhering to best practice, while offering the opportunity to contribute to strategic initiatives that help shape the firm's future.

Key Responsibilities

• Provide high-level support on the development and implementation of marketing and business development plans for the department.
• Liaise with lawyers, often attending and leading meetings/calls, to identify business development opportunities aligned with the Firmwide strategy.
• Support regional, practice, sector, and client focus programs, along with other business development initiatives as needed — including global and cross-practice initiatives.
• Coordinate end-to-end practice group RFPs and proposals, ensuring a best-practice approach to the management and production of individual pitches and capability statements.

Track and monitor outcomes to analyse success rates.

• Compile competitive intelligence and conduct basic market research.
• Contribute practice-specific content to Firmwide pitches (e. g. panel pitches) and non-department-led pitches.
• Collaborate with colleagues and relevant teams — including those in other regions — to lead or support practice group-related tasks.
• Drive seminar programs, conferences, webinars, and other events, overseeing or fully organising them depending on requirements.
• Support and contribute ideas to brand profiling projects, such as sponsorships, thought leadership, and other campaigns.
• Support internal and external communications, including PR opportunities, website content, and social media.
• Coordinate and implement the process for directory and awards submissions, including drafting content and driving the process forward.
• Assist with the production and delivery of marketing collateral (brochures, newsletters, briefings, blogs, etc.), often working alongside fee earners and the Knowledge Management team.
• Develop in-depth familiarity with, and actively use, tools and systems such as Foundation, Dynamics, and Vuture.
• Delegate tasks to the central Marketing Hub where appropriate, to ensure efficient project delivery.
• Ensure best practices are followed, suggest efficiency improvements where possible, and stay informed on industry trends and the competitive market.
• Perform other duties as assigned.

Key Relationships

• Business Development Directors and Associate Directors across global offices
• Partners, fee earners, and professional staff across all practice areas and regions
• Global Marketing team
• Knowledge and Innovation teams

Skills and Experience Required

• Degree-educated; a marketing qualification (e. g. CIM) is desirable
• Experience in marketing or business development, ideally within professional services; legal industry knowledge preferred but not essential
• Knowledge of the assigned practice group is preferred but not essential
• Strong track record working on pitch proposals, RFPs, and capability statements
• Self-motivated and proactive, with the ability to work autonomously as well as part of a team
• Highly organised, with excellent attention to detail
• Able to manage competing priorities, multitask, and work to tight deadlines
• Strong project management, organisational, and planning skills
• Excellent written and verbal communication skills in both German and English
• Willing and able to work flexibly and adapt across the business
• Professional, confident, and comfortable engaging with stakeholders at all seniority levels
• Enthusiastic, with a strong willingness to learn
• Demonstrated ability to think creatively, exercising sound judgment and decision-making
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