Europe Manager Marketing Communications in Genève

pbCareer Area: /b /p pMarketing /p pbJob Description: /b /p pbYour Work Shapes the World at Caterpillar Inc. /b /p pWhen you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. /p pbShape the Future of Customer Growth in Europe /b /p pWe are seeking a customer-focused marketing leader to help strengthen how Caterpillar engages customers across Europe. This role will lead the development and execution of integrated marketing strategies that generate demand, increase brand awareness, accelerate adoption of solutions (machines, services, and technology), and deepen customer relationships across the customer lifecycle. /p pAs the Europe Marketing Communications Channel Activation Leader, you will lead a team responsible for full-funnel marketing; digital marketing, campaign activation, public relations, events, creative development, and customer engagement. Working across a matrixed organization, you will help bring global strategies to life in Europe while advancing marketing capabilities in digital engagement, value proposition development, experiential marketing, customer insights, and performance measurement. /p pbWhat You Will Do /b /p ulliStrengthen Caterpillar’s brand presence across Europe by showcasing its world-class machines and industrial solutions. /li /ul ulliDevelop and lead integrated marketing strategies that connect customer needs with the value of Caterpillar machines, services, technology, and solutions. /li /ul ulliLead, coach, and develop a high-performing marketing team while building modern marketing operations and best practices. /li /ul ulliTranslate customer, market, competitive, and performance insights into compelling messaging, value propositions, go-to-market programs, and campaign improvements that increase marketing effectiveness and ROI. /li /ul ulliAdapt and activate Caterpillar-led marketing strategies for European markets while partnering closely with dealers and global business teams. /li /ul ulliCreate connected customer experiences across awareness, purchase, ownership, service, and advocacy. /li /ul ulliSteward marketing budgets, agency partnerships, and vendor relationships, ensuring resources are allocated to the highest-value opportunities, expenditures are effectively managed, and outcomes are tied to measurable business results. /li /ul pbWhat You Bring: /b /p pYou are an experienced, hardworking modern marketer who is ready to help take Caterpillar to the next level in the European market. You bring customer focus, commercial acumen, creativity, and digital expertise, with the ability to translate complex products, services, and technologies into compelling customer value and measurable business outcomes. You thrive in a collaborative, matrixed environment, influence stakeholders at all levels, lead through change, use data to make informed decisions, and balance strong conviction with the judgment to listen, adapt, and continue learning new ways to engage customers. /p pbPreferred Qualifications /b: /p ulliBachelor’s degree in Marketing, Communications, Business, or a related field. /li /ul ulliApproximately 10+ years of progressive marketing experience, ideally within industrial, construction, manufacturing, automotive, OEM, or retail/B2C environments. /li /ul ulliExperience leading integrated marketing, digital marketing, brand, customer engagement, and demand generation programs. /li /ul ulliProven success executing multi-channel marketing campaigns that deliver measurable commercial results. /li /ul ulliStrong understanding of digital marketing, paid media, content strategy, social media, marketing automation, analytics, public relations, and experiential marketing. /li /ul ulliExperience leading large-scale customer events, trade shows, conferences, and brand activation programs. /li /ul ulliDemonstrated ability to leverage customer insights, data, AI-enabled marketing capabilities, and emerging technologies to improve marketing effectiveness and business outcomes. /li /ul ulliExperience working across complex matrixed organizations and collaborating with dealers, agencies, and cross-functional stakeholders. /li /ul ulliStrong strategic thinking, influencing, and leadership capabilities, with experience leading teams, major projects, or transformational initiatives. /li /ul ulliExperience developing customer-centric messaging and managing marketing activities across the sales funnel. /li /ul pbAdditional Information: /b /p ulliTravel: 25-50% of working time. When not traveling, this role is based in the office and requires regular on-site presence. /li /ul ulliFluent English required. Additional European languages such as French, Italian, or German are highly desirable. /li /ul ulliRelocation not offered with this role. /li /ul ulliA valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position /li /ul h3Posting Dates: /h3 pCaterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply /p #J-18808-Ljbffr