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- Aufgaben: Lead a team to develop marketing and sales strategies for Caterpillar's dealer transformation.
- Arbeitgeber: Join Caterpillar, a global leader in construction and mining equipment, committed to sustainability.
- Mitarbeitervorteile: Enjoy hybrid work, competitive salary, training, mentorship, and growth opportunities.
- Warum dieser Job: Make a real impact by transforming dealer strategies and enhancing customer relationships.
- GewĂĽnschte Qualifikationen: University degree with extensive experience in industrial sales and leadership skills required.
- Andere Informationen: Travel 30-50% within Europe, Africa, and the Middle East; valid work permit needed.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Career Area
Sales
Job Description
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you\’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don\’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Caterpillar’s Building Construction Products (BCP) division is hiring a Marketing & Sales Support Manager to develop product, marketing, and distribution strategies specifically relating to the transformation of Caterpillar and Dealers across EAME region. This role will play a critical role in expanding Caterpillar Dealer’s deploying solutions to reach new customers and enhance their relationship with existing asset owners.
In this position, you will be responsible for Dealer Transformation Strategy. You will lead the transformation journey for Caterpillar Building Construction Products, focusing on strategy, deployment, process creation, and dealer consultation. Partner with dealers to transform their approach to new customers, representing over 50% of the market opportunity. You will ensure Caterpillar\’s competitive positioning with hard-to-reach customers through strategic market analysis, segmentation, and customer-focused approaches. You will also evaluate market segments for profit potential and implement plans to improve dealer performance and overall competitive advantage.
What You Will Do
- Lead the daily work and strategic direction of 3-5 field-based employees focused on Caterpillar and Retail Transformation in Europe, Africa, and the Middle East.
- Deploy innovative Dealer solutions to enhance customer reach, experience, and implement processes meeting customer needs.
- Develop strategic distribution plans, including second-level distributors or ASSCs (Authorized Sales and Service Centers).
- Manage a budget for dealer workstreams to expand sales of products, parts, and services. Facilitate partnerships across Caterpillar teams for a customer-centric experience.
- Deploy new programs and tactics to support Dealer-delivered customer solutions. Deliver project plans and analysis to grow market share and profitability.
- Create cross-functional growth plans with team support for multiple leadership levels at Dealer and Caterpillar.
- Hire, develop, and train a team to achieve desired results.
- Oversee Net Loyalty Scores and new customer growth delivered by Dealers in the territory.
- Consult with Dealers on long-term strategies to reach customers through omni-channel tactics, including aftermarket growth and rental solutions.
- Support the implementation of new technologies for Dealers to reach new customers and deliver a differentiated experience, including online research tools, marketing automation, funnel management, CRM, and Martech stack.
What You Have
- University degree and extensive industrial product and market knowledge.
- Customer focus; B2B & B2C distribution experience.
- Extensive experience in industrial dealer/sales network roles.
- Industry knowledge; understanding Dealer operational elements including sales management, profitability, technology, workflows, and customer experience.
- Leadership / supervisory experience.
- Relationship management, organization, and communication skills.
Top Candidates Will Also Have
- Experience working with dealer business, including initiatives focused on reaching new markets.
- Strong interest and track record of analytics to derive data-driven strategic vision.
- Extensive project management and people management skills.
Additional Information
- Hybrid work policy – 3 days a week in the office (excluding travel).
- Travel 30-50% of the time required within Europe, Africa and Middle East. Priority by business volume.
- A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.
What We Offer
From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.
You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Posting Dates
Caterpillar is an Equal Opportunity Employer (EEO).
Not ready to apply? Join our Talent Community.
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Marketing & Sales Support Manager Arbeitgeber: Caterpillar Inc.
Kontaktperson:
Caterpillar Inc. HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing & Sales Support Manager
✨Tip Number 1
Familiarize yourself with Caterpillar's products and services, especially those related to the Building Construction Products division. Understanding their offerings will help you speak confidently about how you can contribute to their marketing and sales strategies.
✨Tip Number 2
Network with current or former employees of Caterpillar, particularly those in sales and marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on industry trends and challenges within the construction and mining sectors. Being knowledgeable about market dynamics will allow you to demonstrate your strategic thinking and ability to drive dealer transformation effectively.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed teams and projects in previous roles. Highlighting your leadership and project management skills will be crucial, as these are key components of the Marketing & Sales Support Manager position.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing & Sales Support Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing & Sales Support Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B and B2C distribution, project management, and leadership roles. Use specific examples that demonstrate your ability to manage dealer networks and drive customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the role and the company. Mention how you can contribute to Caterpillar's mission of building a better world through innovative solutions.
Highlight Analytical Skills: Since the role emphasizes data-driven decision-making, be sure to include any relevant experience with analytics or market analysis in your application. Provide examples of how you've used data to inform strategies or improve performance in previous roles.
Wie du dich auf ein Vorstellungsgespräch bei Caterpillar Inc. vorbereitest
✨Understand the Company Culture
Before your interview, take some time to research Caterpillar's values and culture. They emphasize teamwork and community, so be prepared to discuss how you can contribute to a collaborative environment.
✨Showcase Your Analytical Skills
Given the focus on data-driven strategies in this role, be ready to share examples of how you've used analytics to inform decisions or improve processes in previous positions.
✨Prepare for Leadership Questions
As this position involves leading a team, expect questions about your leadership style and experience. Think of specific instances where you've successfully managed a team or project.
✨Discuss Customer-Centric Approaches
Caterpillar values customer relationships highly. Be prepared to talk about your experience with B2B and B2C distribution, and how you've enhanced customer experiences in past roles.
