Sales Representative

Job Description

To be a Sales Representative in the Construction Industries Machines segment for the Europe Central team covering the Avesco group (Switzerland, Finland and Baltic states).

The role focuses on leading and managing dealer relationships to market company products and services, and assisting in the development of dealer sales capability.

About Customer Solutions Core Regions Division

Committed to solving customer challenges beyond purchasing machines and parts.

The team, alongside dealers, engages more closely with customers to create, customize, and adapt solutions that meet their needs, leveraging our extensive range of offerings.

Key Responsibilities

• Support field teams, dealers, and customers with deep product and services expertise.
• Focus product, services, and technology development on solving customer problems at the segment and site level.
• Drive proactive technology adoption and product & services health management leveraging data insights from connected field population.

Responsibilities

• Understand Caterpillar’s business model and operate within established business process guidance, including review and approval requirements for variance programs and commercial actions.
• Design and support dealer forecasting and sales, rental, and used equipment strategy planning; provide guidance on sales techniques and support the rollout of new products.
• Conduct regular sales performance reviews with dealers and ensure corrective actions are implemented where required.
• Lead identification of selling opportunities, drive customer satisfaction improvements, and strengthen business relationships.
• Deliver year over year growth targets for STU and PINS.
• Increase dealer participation rates across assigned programs and initiatives.
• Drive CI sales funnel management and ensure timely implementation of corrective actions where needed.
• Identify key customer accounts with growth potential and develop targeted growth strategies.
• Optimize CI sales variance utilization within the assigned budget to drive incremental top line revenue and deliver the business plan.
• Partner closely with dealers’ product managers and sales organizations to influence sales force effectiveness.
• Stay up to date on industry trends, evolving technologies, and market regulations within the countries covered.
• Skill Descriptors
• Customer Focus: Ability to align customer needs and satisfaction with business decisions and create customized solutions.
• Industry Knowledge: Understanding of industry trends, regulatory considerations, and applying knowledge appropriately.
• Decision Making & Critical Thinking: Ability to analyze situations and reach productive decisions based on informed judgment.
• Effective Communications: Ability to transmit, receive, and interpret ideas, information, and needs accurately.
• Negotiating: Ability to negotiate successfully internally and externally in a collaborative manner.
• Relationship Management: Ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Business Development: Ability to explore and develop potential areas of business growth.
• Value Selling: Ability to differentiate support offerings that address clearly understood customer needs.
• Additional Information
• The primary location for this position is Geneva, Switzerland. The position requires on-site presence 5 days a week.
• ISE/Payroll Transfer/Relocation will not be supported.
• This position may require up to 40% travel.
• A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required.

What We Offer

From day one, you’re set up to thrive at

Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and growing opportunities.

Equal Opportunity Statement

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.

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