Founding Sales Rep (m/f/x)

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Your Mission

We are currently looking for a Founding Sales Rep (m/f/x) .

As a Founding Sales Rep, you will own the end-to-end sales journey, identifying high-value opportunities and guiding customers toward rapid, measurable impact. This is a full-cycle role, so you must be as good at hunting as you are at closing! As an early-stage startup, Cello offers you the opportunity to shape our market engagement. You’ll actively contribute to Cello’s strategic direction, helping us build sustainable, high-impact growth with every account you close.

TL;DR

• Seed, GrowthTech
• Remote-first (NYC or Central Europe)
• Competitive salary + eVSOPS

Why join

• Unique growth opportunity: early-stage GrowthTech start-up backed by top-tier investors like HVCapital, ByFounders, TinyVC, and operator angels from YouTube, Personio, and Workday (6.3M€ total funding)
• Co-create & execute the roadmap of a product that went from inception to go-live with first customers within 8 months (Typeform, Miro, Moss, Join etc.)
• Strong momentum: paid ad prices are skyrocketing, and there is a tech downturn – SaaS companies are looking for more cost-effective sales channels.
• We onboard 15 new customers every month and already have more than 7M monthly enabled users.
• Become a central part of an experienced and passionate co-founding team on our journey to a truly great company (ex-Twilio, ex-Microsoft, ex-Wise etc.)

Your Responsibilities

• Bring in new customers and manage the full sales cycle from prospecting to close, including outreach, discovery calls, demos, and negotiations.
• Own and build your pipeline, ensuring accurate reporting on pipeline status and revenue projections.
• Collaborate with sales support, product, marketing, and CS teams to ensure a cohesive, customer-focused approach.
• Establish strategic relationships with stakeholders, positioning Cello as a trusted partner across all touchpoints, including events.

About You

We value diverse backgrounds and encourage applicants from other industries who meet the requirements to apply, even if they are just starting out or do not follow a traditional path. We seek individuals who can bring fresh perspectives.

Required

• Proven track record as a top performer in BDR & AE roles in B2B SaaS (min. 4 years)
• Strong understanding of technical products and their value communication
• Experience in account-based sales and nurturing high-value accounts
• Hunter mentality aiming to exceed targets
• Received world-class sales training
• Exceptional English communication skills (native/near-native)

Nice to have

• Founding experience
• Experience in enterprise SaaS sales
• Track record of scaling B2B SaaS sales teams
• Background in growth marketing and collaboration with marketing teams

Benefits

We prioritize our team and culture. Discover why we love our job and explore our People Playbook. We offer compelling perks and benefits.

About Us

Cello aims to supercharge product growth through word-of-mouth marketing. We are the first all-in-one referral platform enabling businesses to harness passionate users and affiliates for scalable growth. Our platform makes sharing SaaS products easy and incentivizes users to promote products they love, transforming how companies market and sell.

Category leaders like Typeform, Moss, and Join rely on Cello to empower growth through user advocacy.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Software Development

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