Product Marketing & Campaign Manager in Berlin

About ChapsVision

In just a few years, ChapsVision has established itself as a leading European player in Big Data and Artificial Intelligence. Our ambition: to enable companies and public organizations to leverage their data in a sovereign, secure, and intelligent way.

About ChapsVision

In just a few years, ChapsVision has established itself as a leading European player in Big Data and Artificial Intelligence. Our ambition: to enable companies and public organizations to leverage their data in a sovereign, secure, and intelligent way.

Since 2019

• +€380M raised from Bpifrance
• 29+ acquisitions
• ~1,200 employees
• +1,000 major enterprise clients
• International presence: Canada, United States, Morocco, Belgium, Japan, Germany, …
• Member of French Tech Next40

What We Are Building

• An AI suite dedicated to businesses: CRM, Marketing Automation, Unified Commerce, Analytics
• Sovereign solutions for strategic public sector players: defense, intelligence, cybersecurity

All of this is built on ArgonOS, our massive data processing platform, enhanced by Sinequa's RAG technologies.

Context

As Product Marketing & Campaign Manager, you own global product marketing for a portfolio of products within the Argonos brand, and you are responsible for marketing across the German-speaking region (Germany, Austria, Switzerland).

You play a key role in our growth by connecting our brand, our products, our sales teams and our markets. You own positioning strategy, the go-to-market of new product releases, vertical adaptation, and the delivery of targeted campaigns that drive adoption, retention and growth.

You will report to the Global Marketing division.

Missions

Brand & Product Marketing

• Own the marketing plan for your products and act as the reference point of contact for all marketing activity on those products across several business lines.
• Define the positioning, the value proposition and the key messages of our brand and product offers.
• Run market, competitive and customer needs analysis to identify unmet needs, pain points and challenges, and turn them into insights that sharpen how the products are positioned and promoted.
• Build the sales enablement toolkit: battle cards, product sheets, pitch decks, KSPs, e-detailers.
• Drive product launches and go-to-market plans with the Product, Communication, Growth and Sales teams.
• Work closely with business line contributors (experts, product, sales, customers) to refine messaging and positioning.
• Feed customer insights back to the Product team.

Campaigns management

• Design and plan multichannel campaigns (email, paid media, social, events) against the business objectives of the business line.
• Target customer segments and personas with messages built for each of them.
• Work with the Digital, Lead Gen, Content and Graphic Design teams to produce the assets required: landing pages, ads, articles.
• Optimise KPIs continuously, from generated leads (MQL, SQL) through to sales opportunities.
• Coordinate the production of dedicated content: white papers, emails, articles, videos.
• Own message consistency across every channel: website, social media, email campaigns, SEO.
• Work with Sales to keep targeting, narrative and field performance aligned.
• Manage the marketing budget attached to your scope.

Partner marketing

• Run partner marketing across the DACH region with integrators, resellers and third-party software vendors.
• Build joint marketing plans, from scoping through to measuring partner contribution to pipeline.

Skills

Product marketing

• Build positioning and a value proposition from market, competitive and customer needs analysis.
• Translate technical capabilities into benefits written for a business decision maker.
• Produce sales enablement material and get it adopted by the sales teams.

Campaigns and demand generation

• Design and execute multichannel campaigns, from target definition through to budget management.
• Manage performance across the full chain, from MQL to sales opportunity.
• Operate in a CRM, marketing automation and analytics environment.

Partner marketing

• Design and run joint marketing plans with German partners: integrators, resellers, third-party software vendors.
• Structure the material made available to partners and track their contribution to pipeline.

Cross-functional

• Coordinate contributors without hierarchical authority: product, sales, content, design, digital.

Candidate Profile

• Master's degree in marketing (business school, engineering school or university).
• 8 to 10 years in product marketing, growth marketing or demand generation, including experience with a software vendor or in B2B tech. An AI / Tech environment is a plus.
• At least two product launches run end to end, from positioning to market entry.
• Experience of long B2B sales cycles with large enterprise accounts.
• German and English to professional writing standard. French is an asset.
• Knowledge of the DACH market and availability to travel regularly across the region.

What we also look for...

• Autonomy and rigour when running several workstreams in parallel.
• A measurement culture: decisions supported by numbers.
• An appetite for collective work and curiosity about technical subjects.

Diversity & Inclusion

ChapsVision is committed to inclusion and pledges to consider all applications based on each individual's skills and qualifications. For the sake of clarity, gender-neutral writing is not used in this posting. The terms used refer equally to both feminine and masculine genders.

Spécialiste du traitement de la donnée et de l’intelligence artificielle, ChapsVision permet aux entreprises et organisations gouvernementales de réussir leur transformation digitale et de créer de la valeur grâce à une suite logicielle axée autour de son système d’exploitation de la donnée massive et hétérogène.

A travers des investissements R&D très importants dans le traitement massif de la data et de l’IA, complétés par une stratégie soutenue et ciblée d’acquisitions et de développement à l’international, ChapsVision a constitué rapidement un groupe cohérent adressant des secteurs à forte empreinte data.