Content Marketing Specialist

Overview ChargePoint is at the center of the EV charging revolution, powering a leading global network and providing hardware, software and mobile solutions for charging needs across North America and Europe. Since 2007, ChargePoint has focused on making the transition to electric easy for businesses, fleets and drivers, and seeks to create an all-electric future. What You Will Be Doing We are seeking a driven content specialist to produce, test, and generate demand-generation content. You will collaborate with marketers to inform content strategy and ensure information accuracy. The ideal candidate is data-driven, innovative, and thrives in a fast-paced environment. You excel at managing multiple projects, have a can-do attitude, and are eager to gain expertise in digital marketing. What You Will Bring to ChargePoint Develop and manage a content roadmap and global calendar aligned with campaigns and product launches Produce engaging content across various formats (website, ads, video, email, social media, etc.), experimenting with new formats to reach our target audience Ensure steady content delivery across the funnel to engage target audiences effectively Use generative AI tools to streamline content creation, enhance personalisation, and scale marketing efforts Optimise content for SEO Assess content performance metrics for continuous optimisation and data-driven decisions Oversee the full content life cycle: ideate, write, edit, and publish engaging content Align content with brand voice and guidelines Collaborate with internal stakeholders to ensure content meets audience needs and supports strategic aims Monitor and analyse content performance, using data to refine future content strategies Embrace feedback constructively for professional growth Manage the content calendar and blog Edit, proofread, and improve content Stay updated on content trends and best practices Qualifications 3-5 years of content marketing experience Basic video and image editing skills Experience with generative AI tools for content creation and management Strong oral and written communication skills – German and English are a must Exceptional writing and storytelling skills, with the ability to distil complex concepts into engaging narratives Knowledge of SEO, marketing automation platforms, and analytics tools Strong project management and collaboration skills A desire to learn, take ownership, and contribute to the team Location Germany, Netherlands (hybrid/remote) We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. If there is a match between your experiences/skills and the Company needs, we will contact you directly. ChargePoint is an equal opportunity employer. Applicants only – Recruiting agencies do not contact. #J-18808-Ljbffr