OMODA & JAECOO Deutschland GmbH is the German subsidiary of Chery Group, one of the world’s leading automotive manufacturers. As part of our brand development and dealer network expansion in Germany, we are strengthening our Brand team and are looking for an experienced Dealer Retail Marketing Manager to drive consistent, high-quality retail marketing execution across our dealer network.
Your Role
As Dealer Retail Marketing Manager, you will be responsible for translating brand strategy and marketing campaigns into effective retail execution at dealer level. You will ensure that brand messages, retail marketing guidelines and campaign materials are implemented consistently across all dealer touchpoints, while working closely with internal stakeholders and dealer partners.
This role sits within the Brand team and has a strong dealer-facing focus.
Key Responsibilities
- Retail Marketing Strategy & Framework
- Translate brand strategy and marketing campaigns into effective retail marketing concepts and execution plans for the German dealer network.
- Drive the execution of retail marketing campaigns, product launches and brand activations across the dealer network.
- Retail Brand Experience
- Ensure consistent and high-quality brand execution across key retail touchpoints, including showrooms, POS materials, customer experiences, test drives and local dealer marketing activities.
- Local Dealer Marketing
- Develop guidelines and frameworks for local dealer marketing activities, balancing local market flexibility with consistent brand standards.
- Develop retail marketing toolkits and provide guidance or training to dealer partners to support consistent campaign and brand execution.
- Cross-functional Coordination
- Act as the key retail marketing interface between Brand, Sales, Dealer Network Development, external agencies and dealer partners.
- Coordinate timelines, materials, budgets and execution standards for retail marketing initiatives.
- Quality Management & Optimization
- Monitor the quality of retail marketing execution across the dealer network, identify gaps and drive continuous improvement.
- Collect and analyze structured dealer feedback to continuously optimize retail marketing concepts, tools and processes.
- Define relevant KPIs and track the effectiveness of retail marketing activities, providing regular insights and recommendations for improvement.
Your Profile
- Bachelor’s degree in Marketing, Business Administration, Communication or a related field
- 5+ years of experience in retail marketing, trade marketing or dealer marketing, ideally within the automotive industry
- Proven experience working with dealer networks or retail organizations
- Strong understanding of brand guidelines, retail marketing activation and campaign execution
- Hands-on, structured and solution-oriented working style
- Strong communication and stakeholder management skills
- Willingness to travel occasionally within Germany
- Fluent English required; German language skills are strongly preferred
What We Offer
- A key role within the Brand team of a growing automotive organization
- High level of ownership in shaping brand execution at retail level
- Dynamic, international and collaborative working environment
- Competitive compensation package based on experience
- Close cooperation with local and global teams
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Dealer Retail Marketing Manager (Brand Team) in Frankfurt am Main Arbeitgeber: CHERY Deutschland
CHERY ist ein hervorragender Arbeitgeber, der Ihnen die Möglichkeit bietet, aktiv am Wachstum und der Etablierung der Marke in Deutschland mitzuwirken. In einem dynamischen und internationalen Arbeitsumfeld fördern wir eine Kultur der Zusammenarbeit und des persönlichen Wachstums, während wir gleichzeitig wettbewerbsfähige Vergütungen und umfassende Sozialleistungen anbieten. Werden Sie Teil eines innovativen Teams, das sich leidenschaftlich für technologische Fortschritte in der Automobilindustrie einsetzt und gestalten Sie die Zukunft des Einzelhandelsmarketings mit.
