Digital Communications Manager

Company Overview:

Chery Automobile Co., Ltd. is a globally recognized Chinese automotive brand established in 1997. With a focus on innovative technologies, high-quality manufacturing, and a strong commitment to environmental sustainability, Chery has become one of China’s leading automakers. The company has expanded its presence in international markets, offering a wide range of vehicles that cater to various customer needs, from compact cars to advanced electric vehicles.

Chery operates across more than 80 countries, and its vehicles are known for their reliability, performance, and advanced technology features. With its headquarters in Wuhu, Anhui, Chery’s R&D centers in Europe, Asia, and beyond are dedicated to delivering state-of-the-art automotive solutions to global consumers.

Key Responsibilities:

Develop and Execute Digital Strategy:

• Create and implement a digital communication strategy to boost Chery\’s brand presence in the European market.

Social Media and Content Management:

• Oversee Chery’s social media channels (Facebook, Instagram, LinkedIn), ensuring content aligns with brand messaging and engages the target audience.
• Create and manage engaging digital content, including posts, videos, and graphics.

Campaign Management and Analytics:

• Plan and execute digital marketing campaigns in collaboration with internal teams.
• Analyze campaign performance and adjust strategies based on data to achieve KPIs.

Brand Reputation and Crisis Management:

• Monitor and manage online discussions related to Chery, addressing any potential issues to protect the brand image.

Innovation and Trend Awareness:

• Stay updated on digital marketing trends and new tools to ensure Chery’s digital communications remain innovative and competitive.

Desired Qualifications and Skills:

• Proven experience in digital marketing, social media, and content management.
• Strong understanding of digital marketing tools, SEO, Google Analytics, and social media trends.
• Excellent written and verbal communication skills in both English and German (additional languages are a plus).
• Creative and strategic thinker, capable of developing innovative digital communication solutions.
• Strong project management skills and ability to work in a fast-paced, team-oriented environment.

#J-18808-Ljbffr