B2B Marketing Manager (m/w/d)

Karlsruhe Vollzeit Kein Home Office möglich

About

Chrono24 is the global marketplace for luxury watches, connecting buyers and sellers from over 100 countries. We bring trust, transparency, and technology to the world of luxury timepieces. As we continue to scale, our success depends on forging strong, lasting relationships with our professional partners — and that’s where you come in.

As a B2B Marketing Manager at Chrono24, you will play a key role in driving engagement and growth within our global network of professional watch dealers. You will support the development and execution of marketing initiatives that strengthen relationships with over 3,500 partners worldwide and position Chrono24 as the leading marketplace for watch professionals.

In this role, you will develop lifecycle marketing activities and collaborate closely with product and sales teams to support key product marketing initiatives. Your work will help ensure that every interaction with our professional audience reflects Chrono24’s premium positioning and drives measurable impact.

Diversity@Chrono24

We believe in the power of diversity.

What you can expect

Support the implementation of Chrono24’s global B2B marketing initiatives to drive dealer engagement, satisfaction, and growth
Plan and execute lifecycle marketing and content campaigns
Develop targeted, data-informed messaging that strengthens loyalty and positions Chrono24 as the preferred platform for professional sellers
Collaborate closely with product and sales teams to plan and execute product marketing activities that drive awareness and adoption of new features
Create and manage B2B content across multiple touchpoints, including onboarding materials, trade marketing collateral, and promotional assets
Contribute to trade marketing efforts, events, sponsorships, and co-marketing activities that deepen dealer engagement
Track and report on campaign performance, identifying opportunities for optimization and continuous improvement
Ensure all B2B marketing activities align with Chrono24’s brand identity and global business objectives

What sets you apart

B2B Marketing Expertise: Solid background in B2B marketing within a platform, marketplace, or SaaS environment
CRM & Email Marketing Skills: Hands-on experience executing email and lifecycle campaigns using tools such as Braze or similar platforms
Product Marketing Focus: Ability to translate product features into compelling messaging and partner-facing campaigns
Content & Communication Skills: Excellent writing and storytelling abilities, with an aptitude for creating clear, impactful B2B communications
Strategic Execution: Strong project management skills with a focus on delivering effective, integrated campaigns
Collaborative Mindset: Comfortable working cross-functionally with sales, product, and brand teams in an international setting
Global Perspective: Experience executing marketing initiatives across different regions and cultures
Affinity for Luxury & Watches: Appreciation for the luxury watch industry and its professional ecosystem is a strong plus

What we offer

Join a globally recognized brand and marketplace in the luxury watch industry.
Work in a dynamic, international team that values initiative and ownership.
Make a tangible impact on business growth and partner satisfaction.
Enjoy a modern work culture with flexibility, creativity, and purpose.
Benefit app: Our benefit app gives you full flexibility. Whether for sports activities, childcare subsidies, or as a flexible mobility budget—with a monthly allowance of €80 per person, you can use and customize the benefits according to your needs!
Free lunch: Enjoy a free lunch to keep you energized for the rest of the day. Delicious food that brings the team together—another reason to look forward to your lunch break!
Permanent contract: With a permanent contract, we offer you security and long-term career prospects. We believe in long-term collaboration and your growth!
30 days of vacation: Enjoy a healthy work-life balance with 30 days of vacation per year to recharge and find new inspiration. Your time is valuable—use it as you wish!
Additional days off on December 24th and 31st: Look forward to extra days off on December 24th and 31st to fully enjoy the holidays. More time for family, friends, and festive preparations!
Work from abroad for up to 20 days per year: Take advantage of the opportunity to work from abroad for up to 20 days a year and discover new cultures.