Product Marketing Manager (f/m/d)

SUPER. SIMPLE. CIRCULA.

Circula is a Berlin-based software-as-a-service fintech that provides companies with a comprehensive expense platform for any payments made by employees.

We are a team of 130 ambitious talents obsessed with the mission to simplify finance and payroll administration, while ensuring compliance through smart automations – so employees can do their best job. With over 30 nationalities across our offices in Europe, we embrace diversity and foster an inclusive culture, welcoming different perspectives and connecting people from different backgrounds. New work is nothing new to us: We value the freedom of choosing how and where we want to work. Through trust and flexibility, we are innovative and driven for success.

Want to become a Circulator? Join us in becoming the #1 expense platform in Europe!

YOUR TALENTS FOR CIRCULA

• Qualifications: You hold a bachelor’s degree in Marketing or a related field and have at least 5 years of professional experience in a marketing role, preferably in product marketing. Expertise in go-to-market strategies and crafting messaging/positioning is required.

• Customer Marketing Knowledge: You are well-versed in customer engagement strategies, such as in-app messaging, cross-sell/upsell campaigns, and newsletters. Hands-on experience in these areas is highly valued.

• Ownership: You have a proven ability to lead projects independently and thrive on taking on new challenges. You excel at supporting product launches while collaborating effectively with Product, Sales, and Customer Success teams.

• Drive: You bring a proactive, hands-on mentality and perform well in a fast-paced environment.

• Collaboration: You excel in working across teams, ensuring seamless coordination between Product, Sales, and Customer Success. You thrive in remote, international environments, driving successful outcomes through clear communication and teamwork.

• Storytelling Approach: You are passionate about developing your storytelling approach to create compelling case studies and client success stories that showcase product value across different formats.

• Language: Fluent in German (native level or min. C2) and good level of English.

BENEFIT WITH CIRCULA

Circula’s Benefits: Enjoy Circula’s food, internet, and mobility allowances of up to €200 per month on us!
VSOP: Benefit financially when Circula thrives – our Virtual Stock Option Plan lets you share in our success.
Flexible working: We have a hybrid working model, a great, centrally located office in Berlin, and offer home office days.
Learning and Development: Use your €1500 budget for books, conferences, courses, and more.
Free Urban Sports Club membership: Keep fit and healthy with the sports that you love.
Positive and open-minded: We love to socialize at team and company events. We also love pets, so your dog is always welcome too!

WHAT’S NEXT?

We promise, it will be quick! Our Junior Talent Acquisition Manager, Rüzgar Cako, will get back to you with feedback within 2 working days. During the interview process, you will meet our team, your manager, Etienne Echinard, and Circula’s Co-founders, Nikolai and Roman. We encourage you to apply, even if you don’t meet all the criteria.

At Circula, we promote diversity and inclusion by welcoming individuals from diverse backgrounds. We value and embrace everyone, regardless of gender, ethnicity, sexual orientation, religion, or disability.

YOUR IMPACT AT CIRCULA

Join our Product Marketing Team as a Product Marketing Manager and help shape the future of our innovative expense management platform. You’ll collaborate with Product, Sales, and Customer Success teams to lead product launches, drive adoption, and enhance retention. Bring your passion for marketing, a talent for understanding customer needs, and your expertise in product marketing to make a direct impact on business outcomes. Be part of a dynamic fintech environment, shaping best-in-class marketing strategies.

Your key responsibilities will include:

• Lead Product Marketing Strategies: Lead the planning and execution of marketing initiatives aimed at driving awareness, engagement, and adoption of Circula’s Expense platform among SMBs and mid-market companies in Germany.
• Lead Product Launches: Work closely with cross-functional teams to develop messaging, positioning, and coordinate activities for successful go-to-market strategies.
• Collaborate Across Teams: Partner with Sales, Marketing, Product, and Customer Success teams to ensure alignment on campaigns, product rollouts, and customer-focused strategies.
• Enhance Sales Enablement: Create and maintain sales collateral such as pitch decks, product one-pagers, and competitive battle cards. Conduct training sessions for Sales and Customer Success teams to boost product knowledge and drive conversion rates.
• Drive Demand Generation & Content Support: Collaborate with the demand generation team to create impactful bottom-of-funnel content, including case studies, white papers, and webinars. Ensure marketing campaigns align with product strategy and highlight key differentiators.
• Track Metrics & Performance: Monitor and report on product marketing performance, including feature adoption, product engagement, and campaign ROI. Use insights to refine strategies, messaging, and go-to-market initiatives.

Why this role is great for you:

• Shape Product Marketing: Join a dynamic fintech company and contribute to defining innovative, best-in-class product marketing strategies. Whether you’re early in your career or an experienced professional, this role offers growth opportunities and challenges tailored to your expertise.
• Ownership & Autonomy: Take ownership of product launches and customer marketing initiatives. Experiment, innovate, and implement creative strategies with the freedom to shape impactful outcomes.
• Cross-functional Collaboration: Collaborate with diverse teams across Product, Sales, Marketing, and Customer Success, working alongside skilled and motivated colleagues to achieve shared goals.
• High-Impact Role: Play a pivotal role in influencing business outcomes by driving product adoption, enhancing customer engagement, and boosting retention in a competitive, growing market.

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