Senior Manager Product Brand Strategy and Activation (m/f/d)

Senior Manager Brand Strategy & Activation (m/f/d)

Location: Hannover, Germany. This role focuses on defining, evolving and activating the global brand strategy for VARTA and associated automotive aftermarket brands.

Responsibilities

• Define and continuously evolve the global brand strategy, positioning and architecture for VARTA and associated product brands.
• Translate global brand strategies into locally relevant activation plans that reflect customer needs, market insights, data and commercial priorities.
• Manage a complex brand portfolio across markets, channels and segments.
• Lead the strategic repositioning, relaunch and activation of VARTA, ensuring a modern, differentiated and emotionally engaging brand presence.
• Develop compelling brand narratives, value propositions, messaging frameworks and activation toolkits that strengthen customer preference and commercial impact.
• Drive integrated activation campaigns across Europe, including campaign strategy, creative development, agency management, launch planning and performance evaluation.
• Lead market research initiatives, including brand tracking, customer and competitor insights, and translate findings into actionable recommendations.
• Own trademark‑related topics for relevant brands and ensure compliance with brand governance and protection standards.
• Collaborate closely with Corporate Communications to align brand strategy, external communications and brand governance within the Clarios corporate brand.
• Build strong partnerships with the Global Team, European Marketing Managers and key cross‑functional stakeholders to ensure consistent and impactful brand execution.
• Partner with Product Management, Sales, Digital Marketing, CX and Trade Marketing teams to embed brand strategy throughout the customer journey.
• Set priorities, manage budgets and ensure strong project execution across multiple strategic initiatives.
• Lead, coach and develop a team of three while fostering collaboration and high performance.

Qualifications

• University degree in Marketing, Brand Management, Business Administration, Communications or a related field.
• Solid years of experience in brand strategy, brand management or strategic marketing within an international environment.
• Proven leadership experience with the ability to lead, coach and develop a high‑performing team while remaining closely involved in key initiatives.
• Strong expertise in brand positioning, brand research studies, value proposition development and integrated go‑to‑market activation.
• Experience building and activating brands in competitive B2B, B2B2C or consumer‑focused environments; automotive aftermarket experience is a strong plus.
• Strong understanding of customer insights, market research, brand performance measurement and data‑driven decision‑making.
• Demonstrated success in developing and executing integrated campaigns across multiple channels, including digital, social, retail, trade marketing and events.
• Excellent stakeholder management and influencing skills, with experience collaborating across functions, regions and external agency partners.
• Strategic, creative and commercially minded, with the ability to translate brand vision into impactful market activation.
• Fluency in English is required; German and additional European languages are an advantage.
• Hands‑on, proactive and willing to take ownership, showing commitment to deliver, solve problems and be accountable for outcomes.

Benefits

• Exciting professional tasks and challenges in a diverse international, future‑oriented environment.
• Flexible working hours model and a high number of vacation days; mobile work policy and company kindergarten.
• Competitive remuneration package, including additional payments and a company pension scheme.
• Preventive health care offerings such as fitness centre, physiotherapist, modern office environment, healthy canteen, team and company events, hobby clubs.
• Company bike leasing opportunity.
• Comprehensive onboarding process and buddy program.
• Professional development support through Learning Academy, Linked In Learning and EMEA Mentoring Program.
• Relocation support and assistance in finding accommodation in the work location where applicable.
• Equal Employment Opportunity

Clarios, LLC is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law.

If you are an individual with a disability and require an accommodation during the application process, please email Special.

Accommodations@Clarios. com.

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