Overview
In this role you will define, evolve, and activate the global brand strategy for VARTA and aftermarket brands, translating brand vision into compelling customer experiences across Europe. You will lead a small team and coordinate with global, regional, and cross-functional partners to ensure consistent brand execution and business growth. The position blends strategic brand management with hands-on campaign activation in a dynamic, international environment. This is a chance to shape brand positioning and go-to-market activation for multiple brands at scale.
Leistungen / Benefits
- flexible working hours
- above average vacation days
- mobile work policy
- company pension scheme
- preventive health care offers (fitness center, physiotherapist, canteen)
- relocation support and housing assistance? (depending on factors)
Verantwortungsbereiche
- Define and evolve the global brand strategy, positioning, and architecture for VARTA and aftermarket brands
- Translate global brand strategies into locally relevant activation plans
- Manage a complex brand portfolio across markets, channels and segments
- Lead the strategic repositioning and activation of VARTA with a modern, differentiated presence
- Develop brand narratives, messaging frameworks, and activation toolkits
- Drive integrated activation campaigns across Europe (strategy, creative development, agency management, launch planning, evaluation)
- Lead market research and translate insights into actionable recommendations
- Own trademark-related topics and ensure compliance with brand governance
- Collaborate with Corporate Communications to align brand strategy and governance
- Build partnerships with Global Team and European Marketing Managers to ensure consistent execution
- Partner with Product Management, Sales, Digital Marketing, CX, and Trade Marketing to embed brand strategy in the customer journey
- Set priorities, manage budgets, and drive project execution across initiatives
- Lead, coach, and develop a team of three
Zentrale Anforderungen
- University degree in Marketing, Brand Management, Business Administration, Communications, or related field
- Solid experience in brand strategy, brand management, or strategic marketing in an international environment
- Proven leadership experience with team coaching and development
- Strong expertise in brand positioning, research, value proposition development, and integrated go-to-market activation
- Experience building and activating brands in B2B, B2B2C, or consumer-focused environments; automotive aftermarket is a plus
- Strong understanding of customer insights, market research, brand performance measurement, and data-driven decision-making
- Proven success in integrated multi-channel campaigns (digital, social, retail, trade marketing, events)
- Excellent stakeholder management and cross-functional collaboration across regions and agencies
- Strategic, creative, commercially minded with ability to translate vision into activation
- Fluency in English; German or other European languages are a plus
- Hands-on, proactive, ownership-driven and accountable
- stakeholder management
- leadership and team development
- strategic thinking
- brand strategy and positioning
- campaign activation and go-to-market
- market research and brand tracking
Senior Manager Brand Strategy and Activation (m/f/d) in Braunschweig Arbeitgeber: Clarios
Clarios ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern ein internationales, zukunftsorientiertes Umfeld bietet, das auf Integrität, Werte und soziale Verantwortung setzt. Mit flexiblen Arbeitszeiten, überdurchschnittlichen Urlaubstagen und umfangreichen Weiterbildungsmöglichkeiten fördert Clarios nicht nur die berufliche Entwicklung, sondern auch das Wohlbefinden seiner Mitarbeiter. In unserem modernen Büro in Hannover erwartet Sie eine inspirierende Arbeitsatmosphäre, in der Ihre Ideen geschätzt werden und Sie aktiv zur nachhaltigen Zukunft der Mobilität beitragen können.
