Director Global Marketing Operations (m/f/d)

Your tasks Reporting to the International VP of Growth, the Director of Global Marketing Operations (m/f/d) will lead Performance, Marketing Analytics, and Marketing Technology activities across all growth and marketing initiatives at Clark. This is a pivotal leadership role within the Global Growth organization, responsible for instilling a performance-driven culture through rigorous budgeting, measurement, and technological enablement – aligned with long-term business goals across all geographies. This role requires deep expertise in marketing performance strategy, including budget planning, performance measurement, and marketing analytics, with a strong orientation toward technology-driven transformation. The ideal candidate will bring proven experience in multi-geography, multi-product environments such as e-commerce, subscription services, or digital finance/insurance, with responsibility for managing large-scale media investments (up to 9 figures) and measuring their impact rigorously. Your main tasks will include : 1. Budgeting & Performance Management Own the global growth and marketing budgeting process, defining targets and KPIs for all paid media, organic channels, and CRM/lifecycle marketing activities. Collaborate with Finance, Sales, and Local Market teams to align on targets and investment plans. Lead performance monitoring and reporting processes—from Executive Committee updates to market-level reviews—ensuring regular knowledge-sharing across all marketing functions. 2. Marketing Analytics & Attribution Own the Marketing Analytics function, developing a robust measurement framework and consistent attribution model to track and evaluate the impact of marketing efforts. Lead the evolution of performance metrics toward customer-level ROI, with a focus on Customer Lifetime Value (CLV), while maintaining strong oversight of ROAS across all channels. Work closely with Central Data, Product, and Technology teams to align analytics priorities with the broader Martech/Adtech roadmap. 3. Martech & Adtech Enablement Manage and coordinate internal teams and external partners responsible for the development and maintenance of Clark’s Martech and Adtech stack. Collaborate with Paid Media, CRM, Lifecycle, and Creative teams to capture functional requirements and ensure their needs are reflected in the roadmap. Ensure alignment between technology capabilities and marketing performance objectives. 4. Team Leadership & Talent Development Lead and develop a team of experts and emerging talent, including: Marketing and Performance Analysts and Martech and Adtech Specialists Foster a high-performing, inclusive, and collaborative culture focused on mentorship, innovation, and professional growth. Requirements Proven experience: 4+ years of leadership in international marketing operations, analytics, or performance roles across multiple markets. Commercial acumen: Strong track record of defining and managing large marketing budgets, aligning spend to business objectives, and collaborating effectively with finance and sales teams. Marketing analytics expertise: Deep understanding of attribution models, measurement frameworks, and the marketing analytics landscape—including vendor evaluation and implementation. Performance ownership: Demonstrated ability to lead marketing teams and the broader organization in understanding and acting on marketing performance insights. Inspirational leadership: Empathetic and visionary leader who builds trust, motivates teams, and influences cross-functional stakeholders. Organizational agility: Highly organized and capable of managing multiple projects in a fast-paced, evolving environment. Collaborative approach: Excellent communicator and team player who thrives in cross-functional, global settings.